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Arun Sharma

Mr. Arun Sharma

Position - Discipline Chairperson Marketing & Assistant Professor

Phone - (022) 4235-5555                                       

Email -

Academic and Professional Qualification

  • PhD (Fellow) – NITIE, Mumbai (Pursuing)
  • FDP: IIM Indore, 2011 and Summer School: IIM Ahmedabad, 2014
  • MBA, IBS Hyderabad, 2008 Major: Marketing
  • B. Tech., Punjab Technical University, Jalandhar, 2002 Major: Electronics & Communication

Academic, Government, Military and Professional Positions

Academic - P-12

  • HOD (Marketing Department), Pune Institute of Business Management. (February 2016 - September 2016).
  • Lecturer, VESIT. (January 2003 - May 2006).

Academic - Post-Secondary

  • HOD (Retail Marketing) and Area Coordinator (Marketing), ITM, Kharghar. (July 2010 - February 2016).

Courses Taught

Research Methodology, Marketing Research, Retail Management, Marketing planning, Marketing Management, Pricing, and Consumer Behavior.

Teaching Experience - 10 years

Developed a unique experiential Learning method “Maverick” to teach MBA students. This method was implemented and improved over 5 years. A research paper on it was presented at IIM Lucknow International Conference in 2014.

Industry Experience 

Entrepreneur, June 2009 to July 2010 Started and operated own venture “Punch” in Navi Mumbai.

Service Manager, Hypercity Retail, May 2008 to June, 2009 Worked in Marketing, Store operations and Store opening team.

Ph.D. Topic

Choice overload effect in consumer decisions: The role of assortment, personality and situational factors as moderators.

Research Interests

Experiential learning, Consumer behaviour and Evidence based management.

Working Papers

Sharma Arun and Nair S.K., “Switching Behaviour as a function of number of options: How much is too much for low involvement products?”

Sharma Arun and Nair S.K., “Categorizing the options to choose from: Does it reduce choice overload?”

Research in Progress

To study the interaction effect of time pressure and tendency to maximize using complex 2x2x2 factorial designs.

To study the moderating role of assortment complementarity and visual heuristic in choice overload effect.

Refereed Journal Articles

Sharma A, (2017), Switching Behaviour as a function of number of options: How much is too much for Consumer Choice Decisions?, Journal of Consumer Behaviour, (accepted for publication), ABDC, B category.

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