Position - Discipline Chairperson Marketing & Assistant Professor
Phone - (022) 4235-5555
Email - firstname.lastname@example.org
Research Methodology, Marketing Research, Retail Management, Marketing planning, Marketing Management, Pricing, and Consumer Behavior.
Developed a unique experiential Learning method “Maverick” to teach MBA students. This method was implemented and improved over 5 years. A research paper on it was presented at IIM Lucknow International Conference in 2014.
Entrepreneur, June 2009 to July 2010 Started and operated own venture “Punch” in Navi Mumbai.
Service Manager, Hypercity Retail, May 2008 to June, 2009 Worked in Marketing, Store operations and Store opening team.
Choice overload effect in consumer decisions: The role of assortment, personality and situational factors as moderators.
Experiential learning, Consumer behaviour and Evidence based management.
Sharma Arun and Nair S.K., “Switching Behaviour as a function of number of options: How much is too much for low involvement products?”
Sharma Arun and Nair S.K., “Categorizing the options to choose from: Does it reduce choice overload?”
To study the interaction effect of time pressure and tendency to maximize using complex 2x2x2 factorial designs.
To study the moderating role of assortment complementarity and visual heuristic in choice overload effect.
Sharma A, (2017), Switching Behaviour as a function of number of options: How much is too much for Consumer Choice Decisions?, Journal of Consumer Behaviour, (accepted for publication), ABDC, B category.