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Dr. Deepti Ganapathy

Assistant Professor, SBM, NMIMS

Phone - (022) 4235-5555


Academic and Professional Qualification

  • PhD, University of Mysore (Department of Studies in Communication and Journalism), 2016. Major: Communication and Journalism
  • MA, University of Mysore (Department of Studies in Communication and Journalism), 2005. Major: Communication and Journalism 
  • B.Sc., University of Mysore (Mahajana First Grade College, Mysore), 2003. Major: Computer Science


Published Intellectual Contributions

Book Chapters

  • Ganapathy, D., M. S., S. (2016). Trends in Political Communication: A Content Analysis of Tweets by Indian politicians. Changing Media, Changing Audiences (pp. 29-39). New Delhi: Lenin Media.

Refereed Journal Articles

  • Ganapathy, D. (2016). Preserving India’s palm leaf manuscripts for the future. Media Development, WACC, LXIII(4). 
  • Ganapathy, D. (2015). Role of New Media in Political Communication in India. International Journal of New Media Studies, Earth Vision Publication, I(1), 43-46. 
  • Ganapathy, D. (2014). New Media and its impact on political communication. Intellectual Resonance, Delhi University, II(3), 46-50. 
  • Ganapathy, D., M. S., S. (2013). Digitization of Indian newspapers: opportunities and challenges. Digitization and Beyond, Russell Square International College and University of Mumbai.

Presentations Given

  • Ganapathy, D., International Association for Media and Communication Research 2016 Conference, "Palm leaf Manuscripts in India: Preserving their Antiquity for the Millennials," University of Leicester. (July 27, 2016). 
  • Ganapathy, D., International Conference on “Media and Politics: Discourses, Cultures and Practices, "Role of Twitter in the 2014 Indian Elections: A Content Analysis of Tweets by Indian Politicians," University of Milan, Italy. (May 27, 2015). 
  • Ganapathy, D., 3rd DCS National Seminar on ‘Changing Media, Changing Audiences, "Trends in Political Communication: A Content Analysis of Tweets by Indian politicians," Pune. (February 2015). 
  • Ganapathy, D., International seminar on Public Discourse and New Media, "New Media and its impact on Political Communication," Bhopal. (December 2013). 
  • Ganapathy, D., International Conference on ‘Digitisation and Beyond, "Digitization of Indian newspapers: opportunities and challenges," Mumbai, India. (August 2013).

About Deepti Ganapathy

A journalist, who has worked with leading media groups for close to a decade, Deepti is a faculty in the Communication Area. She is also a Visiting Professor at IIM Indore. Her articles cover a wide range of issues including promoting sustainable cities, realty growth, civic infrastructure, women’s issues, education, health and travel in publications such as The Times of India, Deccan Herald, CNN and NatGeo Traveller. During her stint in the media, she was selected for the prestigious Group Study Exchange Program to New Zealand in 2009 by Rotary International. One of her articles was nominated for the CNN Young Journalist Award 2007 in the Asia Pacific region. Her research is focused on the use of Social Media for Communication in Governance and Brand Building. Deepti is also the co-founder of INDEEP- a social enterprise that empowers rural children and teachers by introducing them to creative learning techniques.

Honors and Awards

  • Recipent of IAMCR Travel grant 2016
  • IJNet’s Journalist of the Month (
  • Awarded cash prize for highest marks in Masters (University of Mysore)
  • University level Debator with rolling shield awarded for successive terms
  • Highly commendable certificate for Creative Writing from the Royal Commonwealth Society, London


  • Asst. Professor, NMIMS (June 2016-Present).
  • Visiting Professor-IIM Indore (2014-Present).
  • Principal Correspondent-Bennett Coleman & Co. Ltd., (2006-12).
  • Reporter/Sub Editor – Deccan Herald (2005-06).
  • Intern- NDTV (April 2005- Jul 2005)

Area of research includes:

-Social media for image building.
-Social media for Public Discourse.
-Understanding the imaginary audience and writing for social media.
-Construction of a social media message
-Brand Building with Twitter
-Social Media in Public Policy and Governance

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