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Dr. G Radhakrishna

Associate Professor


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  • PhD, Department of Business Management, Osmania University, 2006.
    Major: Marketing Dissertation
    Title: Advertising as a Cognitive Dissonance Tool in Consumer Decision Making Process
  • MBA, College of Commerce & Business Management, Osmaina University, 1991.
    Major: Marketing 
  • B.E., College of Engineering, Osmania University, 1986.
    Major: Electronics & Telecommunications

Academic, Government, Military and Professional Positions

Academic - Post-Secondary

  • Associate Professor, NMIMS. (October 17, 2013 - Present). 
  • Associate Professor & Area Coordinator, ICFAI Business School, Hyderabad. (2009 - 2013). 
  • Assistant Professor, ICFAI Business School, Hyderabad. (2003 - 2009). 
  • Senior Lecturer, ICFAI Business School, Hyderabad. (2001 - 2003). 
  • Senior Lecturer, Andhra Vidyalaya College, Hyderabad. (1999 - 2001). 
  • Senior Lecturer, T. A. Pai Management Institute of Management, Manipal. (1998 - 1999). 
  • Senior Lecturer, BITS Pilani, Rajasthan. (1997 - 1998). 
  • Faculty Member, Andhra Vidyalaya College, Hyderabad. (1995 - 1997).


  • Marketing Manager, Digital Electronics Ltd., Mumbai. (1991 - 1995). 
  • Resident Engineer, System Coordinators Pvt. Ltd., Bangalore. (1986 - 1989).

Published Intellectual Contributions

Refereed Journal Articles

  • Sarkar, A., Radha Krishna, G., K.S., V. G. (2014). Brand Desire and Brand Jealousy : Routes to persuasion. The Marketing Review, IV(3), 265-278.
  • Radha Krishna, G., Kesharwani, A. (2013). Drivers and Inhibitors of Internet Banking Usage in India: An Exploratory Study. Journal of Internet Banking and Commerce, XVIII(3). 
  • Radha Krishna, G., Rao, V. (2013). Kraft Foods In India – Brand Oreo's Marketing, Challenges. IMT Case Journal, IV(1), 19-39.


Dr G Radha Krishna is PhD in Management; specialized in Marketing with graduation In Engineering in Electronics & Communication. He is having work experience of 23 years, 18years in Teaching & Research with 5yrs in Industry as Marketing Manager. He worked for various nationally reputed institute such as, BITS, Pilani and T.A . Pai Management Institute as Faculty Member. Before joining – NMIMS , Hyderabad , he was working as Area Coordinator Marketing Strategy Department and Associate Professor at IBS Hyderabad for last 12 years

Interest Areas

Consumer Behavior, Advertising, Services Marketing, sales and Distribution Strategy Marketing and Online Marketing

Research & Publications

He published around 28 articles, Research papers in Various National, International Journals. He is a recognized as PhD Supervisor and guiding 9 PhD students in Osmania University Hyderabad and also DAC Member(Doctoral Academic Committee Member) guiding 5 students for IFHE University. He edited 15 books in area of marketing a few to mentioned are Consumer Behavior, Promotions of Tourism, Chinese Marketing, Dubai Economic Insights, and Marketing of Insurance Services. He written 5 case studies one of them published in ECCH, European Case clearing House. He also presented 27 papers in various National & International Conferences, also chaired session of Conferences of national stature. His Teaching pedagogy includes Case Pedagogy & Simulations which he conducts as FDP’ for all other Faculty Members of Other B schools. So far He conducted 6 FDP’s ON case Pedagogy and Simulations for Different B-school’s Faculty Members at national level. He is also Resource persons for MDP Programs as “CRM IN Banks , “ Intelli-Group Company Program” , “Indian Railways” in MDP’s he handled areas like Campaign Management in Banks , B2B Selling in Software Products , Advertising & Positioning for Indian Railways.

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