Position: Assistant Professor
Phone - 91-22-42355555
Email - email@example.com
Certificate of Appreciation for contribution to Alumni Relations, NMIMS. (March 2011).
Member, Academy of Marketing Sciences
International Marketing, Services Marketing, Integrated Marketing communication, Marketing Management.
Sessions by eminent guest speakers from industry.
Guiding and facilitating setting up of the Alumni relations cell at the Schools of NMIMS.
Faculty In-charge, Alumni Relations, (2009 - Present).
“Antecedents of Customer Experience in India: A study of the Airline Industry”.
Customer Experience, Self Service Technology.
Saxena, R., Sinha, M., Majra, H. (2015), Self Service technologies: Building relationships with Indian consumers, In Robert M. Morgan, Janet Turner Parish and George Deitz (Ed.), Handbook on Research in Relationship Marketing (pp. 360), Cheltenham: Edward Elgar Publishing. http://www.elgaronline.com/view/9781848443686.xml?rskey=6BQ8Au&result=1
Majra, H., Saxena, R., Jha, S., Jagannathan, S., Structuring Technology Applications for Enhanced Customer Experience: Evidence from Indian Air Travelers, Global Business Review. http://gbr.sagepub.com/