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Ms. Hufrish Majra

Position: Assistant Professor

Phone - 91-22-42355555

Email -

Academic and Professional Qualification

  • Ph.D., Narsee Monjee Institute of Management Studies, 2013.
    Area: Marketing
  • PGDRM, Narsee Monjee Institute of Management Studies, 2001.
    Major: Rural Marketing
  • BA, University of Mumbai, 1997.
    Major: Economics

Honors and Awards

Certificate of Appreciation for contribution to Alumni Relations, NMIMS. (March 2011).



   Member, Academy of Marketing Sciences

Editorial boards

Courses Taught

International Marketing, Services Marketing, Integrated Marketing communication, Marketing Management.

Teaching Experience - 5 Years

Teaching and Pedagogical Innovations

Sessions by eminent guest speakers from industry.

Industry Experience - 6 Years

  • Section – Head, International Business Division, Pidilite Industries. (2003 - 2006).
  • Deputy Manager (Consumer Products), Pidilite Industries. (2001 - 2003).
  • Assistant Manager (Marketing Services), Pidilite Industries. (2000 - 2001).

Service to the University

Guiding and facilitating setting up of the Alumni relations cell at the Schools of NMIMS.

Service to the School

Faculty In-charge, Alumni Relations, (2009 - Present).

Ph.D. Topic

“Antecedents of Customer Experience in India: A study of the Airline Industry”.

Research Interest

Customer Experience, Self Service Technology.

Recent Publications

Research Interest

Saxena, R., Sinha, M., Majra, H. (2015), Self Service technologies: Building relationships with Indian consumers, In Robert M. Morgan, Janet Turner Parish and George Deitz (Ed.), Handbook on Research in Relationship Marketing (pp. 360), Cheltenham: Edward Elgar Publishing.

Refereed Journal Articles

Majra, H., Saxena, R., Jha, S., Jagannathan, S., Structuring Technology Applications for Enhanced Customer Experience: Evidence from Indian Air Travelers, Global Business Review.

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