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Mridula Mishra

Mridula Mishra

Associate Professor

Phone -  022-42355830

Email - mridula.mishra@nmims.edu

Academic and Professional Qualification

  • Ph.D., Birla Institute of Technology & Science, Pilani 2006.
    Major: Retail Management
  • M.E., Birla Institute of Science & Technology, Pilani 2002.
    Major: Internet Technology & e-Business

Courses Taught:

International Marketing, B2B Marketing, Digital Marketing

Teaching Experience: 17 years

Industry Experience: 2 years

Ph.D. Topic: 

Performance Analysis of Retailing Sector in India in the Emerging Competitive Environment

Recent Publications

Refereed Journal Articles

R., S., Chaudhuri, B. R., Mishra, M. (2016). Trade Liberalization and Employment Effects in Indian Manufacturing. An Empirical Assessment. PEP-MPIA (2016-J9).

Conference Proceedings

  • Gupta, A., Mishra, M. (2015). Effect of Outbound Logistics Activities on Delivery Lead time of Apparel Export Supply Chain (pp. 21). Academy of International Business, AIB Conference Proceeding.
  • Gupta, A., Dasgupta, P., Mishra, M. (2015). Inland Transportation and Lead Time of Apparel Exports (CH. 451 ed.). Innovations and Strategies for Logistics and Supply Chain. 
  • Goswami, P., Mishra, M. (2011). I believe more in Print advertisement; I believe less in the TV advertisement: A study on Efficacy of HIV/AIDS Advertisement on Indian Youth. Ahmedabad: 4th IIMA Conference on Marketing, Emerging Economies, IIM Ahmedabad.

Grant

Sponsored Research

  • Mishra, M., "Trade Liberalization and Employment Effects in Indian Manufacturing: An empirical Assessment," Sponsored by Partnership for Economic Policy, Federal, $20,635.00. (2014 - 2015).
  • Mishra, M., "Study on Prospective Plan for expansion of Footwear Design and Development Institute," Sponsored by Footwear Design and Development Institute, Private, $1,587.00. (December 2014 - March 2015).
  • Mishra, M., "Assessing the implications of trade liberalization of Agricultural Products: With Focus FTA’s," Sponsored by Department of Agriculture, Government of India, Federal, $58,730.00. (2012 - 2013).

Research in Progress

  • Brand Crisis- Sentiment Analysis of User Generated Comments about @Maggi on Facebook
  • Understanding Drivers and of Customer Engagement in Brand Communities – Literature Review and formalizing the hypotheses.
  • “Greenco Enterprises: Developing the Go to Market Strategy for Frozen Snacks” - submitted to the ISB-Ivey Global Case Competition 2017, has received an Honourable Mention from our panel of judges, as a recognition of its quality as a business case. This case is under work in progress for final publication. (http://www.isb.edu/isb-ivey-global-case-competition-2017)
  • The results of the case writing competition can be seen on the Competition microsite http://www.isb.edu/isb-ivey-global-case-competition-2017 and your case will feature among the Honourable Mentions.
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