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Neeta Acharya

Ms. Neeta Acharya

Position - Associate Professor , SBM , Mumbai

Phone - 91-22-4235 5555

Email -

Academic and Professional Qualification

  • MMS , University of Mumbai , 1988
  • B.Com. , University of Mumbai , 1985

Honors and Awards



Editorial boards

Courses Taught

Marketing Planning, Customer Acquisition and Retention, Consumer Behaviour, Services Marketing, Brand Management.

Teaching Experience  - 15 Years

Teaching and Pedagogical Innovations

Industry Experience

  • Brand Manager, Marico Industries, (1989-1991)
  • Management Trainee (Sales), Brook Bond India Ltd. (1988-1989)
  • Conducted corporate training programmes in Marketing Management, Market planning, Customer care, Selling Skills and personal effectiveness for companies like Novartis, Ambuja Cement, Tata intelenet, 3-Global Services and Vodafone.

Ph.D. Topic

Consumer behavior with respect to service expectations and perception of quality for cellular services.

Research Interest

Service quality, consumer behavior, brand management, marketing.

Recent Publications

Refereed Journal Articles

  • Acharya, N. (2011). Service Quality and Customer Satisfaction of Indian Cellular Mobile Services – An Empirical Study, NMIMS Management Review, XXI.
  • Acharya, N. (2011). Impact of Cellular Mobile Service Quality, Perceived value and Customer Satisfaction on Behavioral Intentions – an empirical study, JDBIMS, Management Review.


Acharya, N., Mody, R., Laghate, K. (2005). Success of Aqua Guard, Mumbai, Maharashtra: NMIMS.

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