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veena vohra faculty nmims

Ms. Sagari Dey

Assistant Professor, SBM, NMIMS

Phone - 91-22-4235 5555

Email -

Academic and Professional Qualification

  • Pursuing PhD with Shailesh J. Mehta School of Management, IIT Bombay
  • M.M.S., Alkesh Dinesh Modi Institute for Financial & Management Studies, University of Mumbai, 2009
    Major: Marketing
  • B. E., Padmashri Vithalrao Vikhe Patil College of Engineering, University of Pune, 2006 Major: Instrumentation & Controls


Editorial board

  • Reviewer for special issue in Journal of Marketing Management ( Ranked A in ABDC)
  • Reviewer for 2016 Winter Marketing Educators Conference organized by American Marketing Association.

Courses Taught

Marketing planning, Consumer based marketing strategies, Marketing Management, Pricing Strategy, Internet Marketing, Marketing Research.

Teaching Experience - 4 Years

Teaching and Pedagogical Innovations

Enabling understanding of theory through discussion on cases, research papers of reputed international journals and inclusion of videos, blogs, websites and social media.

Industry Experience

  • Supertech India Pvt. Ltd. Mumbai Management Trainee February 2009 - June 2009

Ph.D. Topic

Examining Engagement in Online Brand Communities: Evidence from India

Research Interest

Customer Engagement, Brand Community, Social Media, e-Word of Mouth

Recent Publications

Refereed Journal Articles

  • Dey S., and Sharma D. “Constructing Community Engagement Indices using Principal Component Analysis” The Empirical Economic Letters (Accepted for Publication) (Ranked C ABDC List)
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