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Santana Pathak

Ms. Santana Pathak

Assistant Professor, SBM, NMIMS

Phone - 022  4235 5555

Email -

Academic and Professional Qualification

  • Pursuing Ph. D, Indian Institute of Foreign Trade (IIFT), New Delhi
  • PGD in Journalism, Bharatiya Vidya Bhavan, New Delhi, 2002 
  • Qualified NET, University Grants Commission (UGC), 2000
  • MA, English, Gauhati University, 1997 
  • BA, English, Cotton College, Guwahati, 1994

Honors and Awards

  • Best Paper Award for the study Communication of CSR Responsibility through Press Releases: Analysis of Indian and Multinational Companies at the National Seminar on “Ethics and Ethos in Management” scheduled on 27-28 July, 2013 at Pacific University, Udaipur.


  • International Association For Media and Communications Research (IAMCR)
Editorial Boards 

Courses Taught

Oral Business Communication, Written Communication, Strategic Corporate Communication, Persuasion and Negotiation, Intercultural Communication

Teaching Experience - 12 Years

Teaching and Pedagogical Innovations 

Has developed a customized module for Heritage Managers in Communication Skills. Also, developed course outlines in the area of Persuasion and Design Thinking as aid to organizational communication.

Industry Experience - 2 years

  • Assistant Editor, The Times of India, Ahmedabad, September 2010 to April 2012.

Ph.D. Topic

Generational Shift in Cultural Values: A Study in the Indian Context

Research Interest

Culture and Communication, Bad News Delivery, Persuasive Communication, Media and Communication

Recent Publications 

Book Chapters
  • Monipally M. M, Pathak Santana and Patra Shriti (2007) Teaching Persuasive Communication: Reflections on an experimental course for Management Students at IIMA in Communication for Management edited by Roshan Lal Raina and Pankaj Priya (Eds), Ess Ess Publications, pp 39-54.
Refereed Journal Articles
  • Pathak Santana (2015) Impact of Social Media on the Vanity Level of Youngsters in India, Media Watch Global, Vol 6, No 3.
Case Studies Published
  • Techies Shall Prove it Too: Proactive and Innovative Efforts for Female Inclusion in a Technology Company – A Case Study Gender Inclusivity had won a 2nd prize at the national level competition in 2014 organized by MICA and Gender Resource Centre (GRC) of Women and Child Department, Government of Gujarat (WCD), 2014
Research in Progress
  • Bad News Communication: Process and Strategies Adopted by Medical Practitioners in India - Continuing 
  • At The Crossroads: Gala Infrastructure Pvt Ltd – a case study has been submitted to an Emerald Case Study Journal and is under review
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