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Sreeram Sivaramakrishnan

Dr. Sreeram Sivaramakrishnan

Position- Associate Professor

Phone - (022) 4235-5555

Email: sreeram.s@nmims.edu

Academic and Professional Qualification

  • PhD., NMIMS SBM, 2016. Major: Management
  • PGDBM, XLRI, 1998. Major: Marketing & Finance
  • B.Tech., IIT, 1995. Major: Civil Engineering

Academic, Government, Military and Professional Positions

Professional

  • Product Head – Mortgages Product Head – Current Accounts and Program Manager, Priority Banking Program Manager, Priority Banking Product Manager- Fixed Deposits, Fee Income & Business Analytics, Standard Chartered Bank. (2004 - 2010). 
  • Manager, Consumer Marketing Product Manager- Liabilities Sales Manager- Liabilities Relationship Manager, Van Gogh Preferred Banking, ABN AMRO Bank. (1998 - 2004). 
  • Mahindra-British Telecom Ltd. (1995 - 1996).

Memberships

Professional

Editorial Boards 

Courses Taught

Sales Management, Business to Business Marketing, Distribution, Sales Promotion and Marketing of Financial Services.

Teaching Experience - 6 Years

Teaching and Pedagogical Innovations

Industry Experience - 12 years

  • Standard Chartered Bank, India, August 2004-December 2009 Was a part of the Consumer Banking division and held the following positions over the course of the tenure.
    Product Head – Mortgages
    Product Head – Current Accounts and Program Manager, Priority Banking
    Program Manager, Priority Banking
    Product Manager- Fixed Deposits, Fee Income & Business Analytics
  • ABN AMRO Bank, India, Tenure – 1998-2004 Was a part of the Consumer Banking division and held the following positions over the course of the tenure.
    Manager, Consumer Marketing
    Product Manager- Liabilities
    Sales Manager- Liabilities 
    Relationship Manager, Van Gogh Preferred Banking
  • Mahindra-British Telecom Ltd., Mumbai, July 1995-June 1996 Was a Software Engineer involved in the analysis, design, and development and testing of software on an IBM mainframe using MVS/ESA. Telecom support software in COBOL, CICS where the DBMS was DB2.

Service to the University 

Service to the School

Area Chairperson, Marketing, (2010 - Present).

Ph.D. Topic

“An empirical analysis of Stock Market Participation amongst Indian, Urban, Middle Class, Retail Investors”.

Research Interest

Investor Behavior, Stock Market Participation, Financial Literacy, Sales Management, Marketing of Financial Services, Sales Promotions

Recent Publications

Case Studies

Sivaramakrishnan, S., Thapar, G., Gattani, V., Chatterjee, A. (2014). Wipro Consumer Care: Merchandising for Success. London, Ontario: Ivey Publishing, Western University.

Sivaramakrishnan, S. (2014). Asclepius Consulting: The Sales Force Dilemma. London, Ontario: Ivey Publishing, Western University.

Refereed Journal Articles

• Sivaramakrishnan, S., Srivastava, M., Rastogi, A. (2017). Attitudinal Factors, Financial Literacy, and Stock Market Participation. International Journal of Bank Marketing, Emerald Publications, XXXV(5), 818-841. 

• Sivaramakrishnan, S. (2017). Managing the Sales Team at Balram Beverages– Case Analysis. Vision - The Journal of Business Perspective, Sage Publications. http://journals.sagepub.com/doi/full/10.1177/0972262917736682 

• Sivaramakrishnan, S. (2016). LPB, Stopping Territory Infringement – Case Analysis. Vision - The Journal of Business Perspective, Sage Publications, XX(3), 252-254. http://vis.sagepub.com/content/20/3/252.full.pdf+html 

• Sivaramakrishnan, S., Radhakrishnan, A. (2016). Swosti Foods: Decoding Distributor Financial Metrics–Case Analysis. Vision - The Journal of Business Perspective, Sage Publications, XX(2), 152-154.

• Sivaramakrishnan, S., Hansaria, V. (2015). Kurdola Product Portfolio Decision - Case Analysis, Vision: The Journal of Business Perspective (1st ed., vol. 19, pp. 65-68). http://vision.sagepub.com

• Bhadra, A., Sivaramakrishnan, S. (2015), Creating New Value at the Bottom of the Pyramid. SS International Journal Of Business and Management Research, V(1), 11-23.

• Bhadra, A., Sivaramakrishnan, S. (2015), Do strong brands need sales promotions? an experimental study, SMART Journal of Business Management Studies, 11(1), 34-41. http://www.smartjournalbms.org

• Sivaramakrishnan, S., Bhadra, A. (2013). Rules of the Rural Market, SS International Journal Of Economics And Management, III(6), 75-93.

Periodicals

  • Sivaramakrishnan, S. (2017). More and more disclosures may not benefit the investors. Mumbai: Mint, Hindustan Times. http://www.livemint.com/Money/x1ZdHHYKMbEY1dcXbtEJfM/More-and-more-disclosures-may-not-benefit-the-investors.html
  • Sivaramakrishnan, S. (2015). After Net neutrality, now how about bank neutrality. Mumbai: Mint, Hindustan Times.
  • Sivaramakrishnan, S. (2015). Giving NPS the retail push. Mumbai: Mint, Hindustan Times. http://www.livemint.com/Money/vQbHJkHYUnqIhAB99CFA5L/Giving-NPS-the-retail-push.html
  • Sivaramakrishnan, S. (2010). Homing in on the right portfolio management service for you, Mumbai, Maharashtra: DNA.
  • Sivaramakrishnan, S. (2010). Use the tax code to your advantage, Mumbai, Maharashtra: DNA.
  • Sivaramakrishnan, S. (2010). There is never a “best time” to buy a house, Mumbai, Maharashtra: DNA.

Other

  • Sivaramakrishnan, S., Bhide, M. (2017). Aileron Lighting – The Sales Promotion Question. Emerald Emerging Markets Case Studies Collection, Emerald Publications. 
  • Sivaramakrishnan, S., Krishna, A. (2017). QualityKiosk: Drawing up a sales strategy. London, Ontario: Ivey Publishing, Western University. https://www.iveycases.com/ProductView.aspx?id=89794 
  • Sivaramakrishnan, S., Thapar, G., Gattani, V., Chatterjee, A. (2014). Wipro Consumer Care: Merchandising for Success. London, Ontario: Ivey Publishing, Western University. 
  • • Sivaramakrishnan, S. (2014). Asclepius Consulting: The Sales Force Dilemma. London, Ontario: Ivey Publishing, Western University.
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