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Tinu Jain

Dr. Tinu Jain

Position- Assistant Professor, SBM,  NMIMS     

Phone - 022  4235 5555

Email -

Academic and Professional Qualification

  • Fellow Programme in Management, Indian Institute of Management, Calcutta, 2016
    Major: Marketing 
  • PGDRM, Xavier Institute of Management, Bhubaneswar, 2007 Major: Marketing, Minor: Finance 
  • B.Com., Utkal University, Ravenshaw College, Cuttack, 2003
     Major: Accounting

Honors and Awards

  • National level Best Kaizen Award 2008 at AMUL for placing Tetra Pack milk in druggist stores during GL Bandhs. 
  • Zonal level Best Kaizen Award 2007 at AMUL for making improvement in Market and Office ambience.

Courses Taught

Sales and Distribution, Rural Marketing, Retail Management, Market Research, Marketing Management

Industry Experience - 4 years

  • Senior Executive, Gujarat Co-operative Milk Marketing Federation Limited (AMUL) (April 2007 – June 2009).
  • Assistant Accountant, Rajlaxmi Construction Pvt. Ltd. (August 2003 – January 2005)

Ph.D. Topic

“Up Against the Organized Retail: A study of ‘Impact on’ and ‘Response of’ small incumbent stores”

Research Interest

Green Marketing, Rural Marketing, Destination Branding/Marketing, Digital Marketing, Consumer Behavior and Retailing.

Recent Publications 

Book Chapters
  • Mishra P., Jain T. & Motiani M., (2016), Have Green, Pay More: An Empirical Investigation of Consumer’s Attitude towards Green Packaging in an Emerging Economy, Essays on Sustainability and Management: Emerging Perspectives (Accepted for publication, Springer Publication)
Refereed Journal Articles
  • Jain T., & Mishra P., (2015), Dimensions of Privacy Concerns amongst Online Buyers in India, International Journal of Online Marketing (IJOM), 5(1), pp. 51-64 
  • Mishra P., Sridhar G. & Jain T., (2015), Shopper’s attitude and demographics influence on store patronage-a comparison of formal vs. informal food retail stores in India, International Journal of Indian Culture and Business Management, 11(2), pp. 203-218
Case Studies
  • Mishra P., Jain T., (2016), “Durex in India: Category Normalization Challenge”, Indian Institute of Management Calcutta Case Research Centre (accepted), Published online on Reckitt Benckiser website 
  • Mishra P., Jain T., (2016), “Van Heusen – The Journey of a Brand”, Indian Institute of Management Calcutta Case Research Centre (accepted)
Research in Progress
  • Research Paper “Exploring Retail Brand Personality Dimension and its impact on Store Loyalty with moderating impact of Gender and Age” 
  • Case Study: “Redefining Backpacker Culture in India – Case of Zostel”
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