Executive MBA in Pharmaceutical management (2 Years weekend program)
Message from Chairman,
Pharmaceutical Management, School of Business Management
In view of the highly competitive business environment today, “talent” has
clearly emerged to be the single biggest competitive edge. Acquisition,
development and retention of talent has hence acquired centre stage of
the agenda of all the progressive organisations.
In the context of pharmaceutical industry, it is all the more critical as
personal selling is the business model with people component being much
higher and vital; competitive and regulatory pressures are mounting and
businesses of most of the companies are getting globalised.
One proven way to ensure talent development and retention is investing in
skill enhancement, creating newer capabilities, building holistic
perspective by way of exposure to theory and practice of all the key
organisational functions and real life situations/ cases to augment their
decision making capabilities and thereby contributing to the career growth
as well as effectiveness enhancement.
Executive MBA at NMIMS School of Business Management is one such
program that is designed with just the above agenda in mind. Working
executives and managers of the companies in pharmaceutical and
healthcare space who have the potential and are to be fast-tracked will
stand to benefit from this program. The design and architecture of this
program has got the benefit of all the learnings and best practices of
NMIMS flagship full-time MBA program which has emerged as the best
pharmaceutical management program today. The curriculum is
comprehensive and well balanced, faculty is from best of the organisations
and richly experienced, teaching pedagogy is modern and practice based.
Its truly a program which many of us in the industry have been longing for a
Its my great pleasure to present this program to you and I am sure, you will
embrace and enrich it further by ensuring participation of your managers
from spectrum of functions.
This is a highly focused course for those working men and women executives/managers who are already graduates and are working in Pharmaceutical Companies. This is an opportunity for them, to learn from the best in the industry while they continue to work. The program allows them to understand the business holistically & take on greater business responsibilities at work thereby enhancing their career prospects. The tailor-made weekend program provides them an opportunity to pursue their MBA degree despite their busy work schedule.
Program commencement on September, 2018
1. September 2018 to November 2018
2. December 2018 to February 2019
3. March 2019 to May 2019
4. June 2019 to August 2019
5. September 2019 to November 2019
6. December 2019 to February 2020
7. March 2020 to May 2020
8. June 2020 to August 2020
SATURDAY & SUNDAY
09.30 am - 05:30 pm
Proposed Program Structure
CASE STUDIES, BOTH INDIAN AND INTERNATIONAL WILL BE USED EXTENSIVELY IN THIS PROGRAM.
Intellectual Property Rights in Pharma (Learning through Cases)
Pricing in Pharma
Financial Accounting and Management accounting
Principles of Management
Supply Chain Management
Corporate Financial Management
Good Marketing Practices
Managing the Sales force
TQM and Good Manufacturing Practices
Managing emerging markets & International Marketing.
Regulatory Practices in India
Statistical analysis and decision-making under uncertainty.
Macro and Micro Economics
Organization Behavior in Indian Companies
Managerial decision making
Managing the self in an organizational context
Listening to Customers
CSR in Pharmaceuticals
Managing Pharmaceutical Brands
Strategic Brand Management
Essentials of Pharmaceutical Marketing
Marketing of Medical Devices
Selling Devices to hospitals
Appraisal and the Evaluation Process in Pharma Manpower planning
A graduate in any discipline from a reputed University and three years’ work experience in a pharmaceutical company.
A written test on Pharma - 50 Marks Personal Interview - 50 Marks Total - 100 Marks