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Ms. Amrita Bansal

Ms. Amrita Bansal

Assistant Professor
Email:amritabansal.04@gmail.com
Ph: +91-8894320045
Current Status
Assistant Professor of Marketing at NMIMS, Mumbai. Courses Taught at Master’s level: Marketing Management, Integrated Marketing Communication, Qualitative Research.

ACADEMIC QUALIFICATION

Fellow Programme in Management – Communications (2015-18) Doctoral level programme at MICA (earlier Mudra Institute of Communications), Ahmedabad, Gujarat. Pursuing final year. Thesis to be submitted in June 2018. Title of Thesis: Introducing ‘Corporate Societal Branding’: A Multi-Stakeholder Study from India. Thesis Advisory Committee: Prof. Varsha Jain, MICA (Chair), Prof. Anita Basalingappa, MICA (member), Prof. Falguni Vasavada-Oza, MICA (member), and Prof. Rajat Panwar, Appalachian State University, NC, USA (international member). Type of Research: Interpretive research with e-Delphi method and Marketing oriented ethnography (around 3 months) employed as methodology, and methods include a triangulation of observations, field notes, interviews and group discussions.

Masters in Business Administration (Year - 2013; CGPA- 6.98) ICFAI University, Hyderabad
Bachelors in Business Administration (Year - 2011; CGPA8.46) Chitkara University, Himachal Pradesh
Teaching and Research Interests Marketing Management; Integrated Marketing Communication, Qualitative research methodology and methods, Sustainable Businesses, Corporate Social Responsibility

ACADEMIC AFFILIATIONS & SCHOLARSHIPS

▪ Visiting Scholar at the Walker College of Business, Appalachian State University, Boone, NC, USA (15 January to 15 April 2017). Developed thesis proposal, and attended courses on Sustainable Business and International Business.

CONFERENCES, PUBLICATIONS, PROJECTS & WORKSHOPS

Journal Publications
▪ Jain, V., Bhardwaj, K., Bansal, A., & S. Natrajan, V. (2016). Discovering the Changes in Gendering of Products: Case of Woman in ‘Bikerni Community’ in India. Border Crossing: International Journal of Social Sciences and Humanities, 6(2).
▪ Jain, V., B.E., Boaz, A., & Bansal., A (2019).Understanding Bi-Directional Media consumption in Online Shopping: A case of 3 cities. Journal of Business and Management, 24 (C rated journal by ABDC)
▪ Jain, V., Bansal, A., Ang, P., & B.E. (2019).What missing the internet means for Ebusiness: a case from India. Middle East Journal Management
▪ Jain, V., Bansal, A., & Mishra, T. (2018) Destigmatizing product categories by using storytelling as a measure: Case of Lingerie from India. Journal of Business and Management (C rated journal by ABDC)

Young Scholar:
▪ Young Scholar (2017) at Academy of Indian Marketing (Founded by Distinguished Professor, Jagdish Seth) for 5th AIM-AMA (Academy of Indian Marketing and American Marketing Association) Sheth Foundation Doctoral Consortium, January 6-8, 2017 Wee School, Mumbai, India (by invitation).

Conferences
▪ Bansal, A. & Jain. V (2018). Understanding E-Delphi Sequentially: Case of ‘Corporate Societal Branding’ from India. Paper accepted for the 23rd International Conference on Corporate and Marketing Communications (CMC2018), Exeter, UK.
▪ Jain, V., Bhardwaj, K., Bansal, A., & S. Natrajan, V. (2016). Discovering the Changes in Gendering of Products: Case of Women in ‘Bikerni Community’ in India. Indore: 7th International Conference of Excellence in Research and Education.
▪ Bansal, A. & Bansal, A. (2017). Women Projection in Electronic Media Advertisements: A Paralyzed Marketing Management System. Paper presented at Annual conference of Emerging Markets Conference at IIM Lucknow, India.
▪ Jain, A., Bansal, A. & B. E. (2017). The Emergence of Societal Branding in India.

Paper presented at International Communication Management Conference, MICA, Ahmedabad, India.

Under Review:
▪ Bansal, A. & Bansal, A. Gender and Advertisement: Whispers and Screams of Gender Roles. Sex Roles: A Journal of Research.
▪ Bansal, A., & Jain, V. eDelphi and its sequential steps for qualitative research: Case of ‘Corporate Societal Marketing’. Target journal: Qualitative Market Research: an International Journal (B rated journal by ABDC)
▪ Bansal, A., & Jain, V. Exploring Product storytelling from stakeholder view: Cases from India. Journal of Marketing Communication (A rated journal by ABDC)

Projects and Workshops
▪ Participated in Qualitative Research workshop at MICA Ahmedabad, by Professor Russell W. Belk, Kraft Foods Canada Chair in Marketing Schulich School of Business, York University.
▪ Participated in Case Study Writing at MICA Ahmedabad, by Professor MR Dixit and Professor AK Jain from IIM Ahmedabad.

PROFESSIONAL EXPERIENCE

Assistant Professor at NMIMS, Mumbai (2018- Till present date)

▪ Teach Marketing Management, Integrated Marketing Communication and Qualitative Research Methods master students with the help of relevant case studies.
▪ Mentor management master students academically during their summer internships in different kind of industries.
▪ Lead Capstone Project where students at masters level do live projects to solve different business problems.

Doctoral Scholar at FPM-C, MICA, Ahmedabad ( 2015 – 2018) Teaching and Research Assistant

▪ Teaching and Research assistant in the area of Marketing Management. (15 hours per week since July 2015)
▪ Facilitated 90 minutes lecture on E-Delphi Method, as part of a course module for 2 nd year doctoral students.
▪ Facilitated a 60 minutes lecture on ‘India and Tourism’, as a part of course module for 1 st year under graduation students at Appalachian State University, NC, USA.
▪ Facilitated a 60 minutes lecture on ‘ India and Business’, as a part of course module for 1st year under graduation students at Appalachian State University, NC, USA.
▪ Assisted classroom pedagogy and performed student evaluations.
▪ Provided administrative/ programmatic support to research projects, management development programmes (MDPs) and international conferences.
▪ Developed networking and collaborations with national and global academic communities.

ICFAI University, Himachal Pradesh (July 2014 to June 2015)

Faculty Member
▪ Taught Marketing Management to undergraduate students with the help of case studies as well as participatory classroom methods
▪ Conducted management activities such as group discussions, business quizzes, product launch and business plan

Non Academic Projects:
Pantaloons, Hyderabad, India, (2012)

● Conducted factor analysis on the factors affecting consumer behavior
● Conducted competitive analysis of brands served by the retailer
● Organized promotional activities
● Arranged for sponsorships for different promotional events

World Disney World Resorts, Orlando, USA (2010)

● Analyzed marketing strategies of WDWR
● Worked as a concierge in three resorts WDWR
● Attended classes of ‘Marketing You’ in Walt Disney World, Orlando, by guest faculty of Michigan State University, USA

Honors and Awards:

● Runners up in National Human Resource Development Big Idea Business Plan Contest, Hyderabad, India, 2012
● Events Head in Maverick (Official marketing club of ICFAI, Hyderabad), 20122013
● Recipient of ‘Student of the Year Award’, DAV School, Haryana India, 2006
● Winner of debate competition, Inter Zonal level, Haryana India, 2004

ACADEMIC & PROFESSIONAL REFERENCES

▪ Dr. Varsha Jain , Associate Professor at MICA
E-mail: varsha@micamail.in
Ph: +91-9879394222

▪ Dr. Falguni Vasavada- Oza, Professor at MICA
E- mail: falguni@micamail.in
Ph: +91-9909942490

▪ Dr. Rajat Panwar, Associate Professor, Appalachian State University, NC, USA
E-mail: panwarr@appstate.edu
Ph: +1 (828) 262-6225


           
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