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Home > Faculty-and-research > Faculty >
Mr. Arun Sharma

Mr. Arun Sharma

Discipline Chairperson Marketing & Assistant Professor
Phone - (022) 4235-5555
Email - arun.sharma@nmims.edu

Academic and Professional Qualification

  • Ph.D. (Fellow) – NITIE, Mumbai (2018)
  • Summer School - IIM Ahmedabad (2014); FDP - IIM Indore (2011)
  • MBA, IBS Hyderabad, 2008 Major: Marketing 
  • B. Tech., Punjab Technical University, Jalandhar, 2002 Major: Electronics & Communication 

Courses Taught 

Consumer Behavior, Neuromarketing, Design Thinking & New Product Development, Pricing Strategy, Marketing Analytics, and Retail Management.

Teaching Experience: 12.5 Years

Area Chairperson (Marketing Department) and Assistant Professor: School of Business Management,          NMIMS (Aug 2016 to Present). 
   HOD (Marketing Department): PIBM, Pune (Feb 2016 – Aug 2016). 
HOD (Retail Marketing and Management Department) and Area Coordinator (Marketing Department):           ITM, Kharghar, Navi Mumbai (July 2010 - Feb 2016). 
Lecturer, VESIT, Chembur, Mumbai (Jan 2003 - May 2006). 

Teaching and pedagogical Innovations

Developed an experiential Learning method: "Maverick” for MBA students. This method was implemented and improved for over 5 years. A research paper on it was presented at IIM Lucknow International Conference in 2014

Industry Experience: 26 months

 Entrepreneur: Started and operated own venture "Punch” in Navi Mumbai (June 2009 to July 2010).

Service Manager (Hypercity Retail): Worked in Marketing, Store Operations and Store opening team (May 2008 to June 2009)

Service to the University

NMIMS University Student Council: Part of 3 member faculty team of NMIMS University Student Council from since inception.

Ph.D. Topic

Choice overload effect in consumer decisions and the role of moderating variables.

Research Interests

Consumer psychology, Behavioral Economics and Experiential learning.

Recent Publications

Refereed Journal Articles

 Arun Sharma, Shreekumar K. Nair, (2017), Switching Behaviour as a function of number of options: How much is too much for consumer behaviour, Journal of Consumer Behaviour, Wiley Publication, Vol 16, Issue 6, pp. 153-160, (O) 1479-1838, ABDC "B", Scopus, UGC, Web of Science, (Impact Factor 1.659). 
 Arun Sharma, Shreekumar K. Nair, (2018), Feature Complementarity and large assortments: Role of Feature Complementarity in Developing Product, NMIMS Management Review, NMIMS University, Vol. 35, Issue.2, pp. 109-121,0971-1023, UGC, Web of Science, Cabell's International.

Working Papers

Case Study: Asha Handicrafts: Redefining the value proposition 
Sharma Arun and Nair S.K., "Reducing choice overload: Does assortment categorization help?” 
   Does the type of assortment display matter? Testing the moderating role of visual preference heuristic on choice overload for difficult versus easy to visualize product categories.

Research in Progress

To study the interaction effect of time pressure and tendency to maximize using 2 x 2 x 2 factorial design. To study the moderating role of choice justification and its interaction effect with time pressure.

Refereed Journal Articles

Sharma A, (2017), Switching Behaviour as a function of number of options: How much is too much for Consumer Choice Decisions?, Journal of Consumer Behaviour, (accepted for publication), ABDC, B catego

           
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