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Home > Faculty-and-research > Faculty >
Dr. Priyanka Joshi

Dr. Priyanka Joshi

Assistant Professor
Marketing Department
Phone - (022) 4235-5555
Email - Priyanka.Joshi@nmims.edu

Academic and Professional Qualification

  • Department of Commerce and Business Studies, University of Delhi

Ph.D. in Marketing

Thesis title: "Understanding online shopping behavior of Indian consumers: Analysis of service quality of e-tailers"

  • Department of Commerce and Business Studies, Delhi School Of Economics, University of Delhi M.Com
  • Shri Ram College of Commerce, University of Delhi B.Com (Hons)


  • National Eligibility Test (NET)
  • Junior Research Fellowship


  • Aug 2017 – Present Assistant Professor in School of Business Management, Marketing Department, SVKM’S NMIMS
  • 2012-2016 : Assistant Professor in Shri Ram College of Commerce, University of Delhi Subjects taught:
    • Marketing to IInd year B.Com(H) Students (2012-2014)
    • International Business to IIIrd year B.Com(H) Students (2014-15)
  • 2012 : Guest Lecturer in Gargi College, Delhi University Subjects taught:
    • Marketing Management & International Business
    • Ist year and IIIrd year Bachelor of Business Economics


May 2016- Aug 2017 Senior Research Manager at KANTAR IMRB

  • Interacting with various clients from e-commerce, retail and FMCG sectors to understand their marketing and research objectives
  • Preparing proposals, designing questionnaires, field work coordination, data analysis and report preparation
  • Conducting various types of market research related to brand track, product testing, usage and attitude studies etc.


July – Dec 2013: E-Commerce Project by Consumer Voice (Voluntary Organization in Interest of Consumer Education) to determine Quality of Service of E-Commerce Providers in India.

  • Conducted a pilot study: interviewing 100 people related to online shopping and identifying variables than influence consumers.
  • Questionnaire Preparation and Data Collection of 400 online shoppers in Delhi.
  • Prepared Research Report on Quality of Service of E-Commerce Providers in India


  • 2014 : An Understanding Of Offline And Online Indian Consumer Behaviour, Paripreksya, Vol: IX, 2014
  • 2015 : A Study on Online Shopping Behaviour of Indian Consumers, International Journal of Research in Commerce, IT & Management, Volume No. 5 (2015), Issue No. 02 (February)
  • 2015 : Measuring Quality of Service of E-Commerce in India, Conference Proceedings, Full Length Research Paper, GCMRM, MDI, Gurgaon, 2015.


  • Jan 2014 : E-Retailing in India, Consumer Voice Magazine, Vol XV, Issue I, Jan 2014
  • Feb 2014 : Should you be cautious when shopping online?, Consumer Voice Magazine, Vol XV, Issue II, Feb 2014


  • Feb 2015 : National Seminar on Online Retail in India, IP College for Women, University of Delhi
  • Mar 2015 : Global Conference on Managing in Recovering Market, Management Development Institute (MDI), Gurgaon, India


e-SQ in India: Identifying its Antecedents and Consequences


Dec 2015 : Panelist at Workshop on "Consumer Perspective on Mobile and Applications"
July 2014 : Faculty Development Programme, SRCC, DU
Dec 2013 : International Conference: India Telecom Conference
Apr 2013 : National Conference on Transformational Leadership


  • Winner in Inter-college Dancing Competitions as part of the College Dance Team
  • Finalist in Original Oratory All Delhi Forensics Tournament 2004,American Embassy School, New Delhi
  • Participated in SPIC-MACAY Annual School Convention
  • Held first positions as best speaker for inter school debating competitions and elocutions.


  • Computing: SPSS & AMOSS
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