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Dr. Namita Shah

Dr. Namita Shah

Assistant Professor
Phone - (022) 42355803
Email - namita.shah@sbm.nmims.edu

Academic and Professional Qualification

  • PhD, Indian Institute of Technology (IIT), Bombay. Mumbai, India. (2019)
  • Master of Management Studies (Finance), University of Mumbai, India. (1997)
  • Bachelor of Engineering (Computer Science), University of Mumbai, India (1994)


Certified Marketing Analytics Practitioner (2018) - Henry Harvin Education 
Citicorp Financial Professional (CFP) offered by the Asia Pacific Banking Institute, Singapore (2003) 
Junior Associate of Indian Institute of Bankers (JAIIB) (2000)

Courses Taught:

Strategy Formulation, Strategy Implementation, Industry Competitiveness, Business Models and Plans, Ethics in Management

Teaching Experience: 4 Years

Visiting Faculty (2005-2007), School of Business Management, NMIMS University, Mumbai, India 
Teaching Assist. & PhD Student (Full-time) (2011 – 2019), School of Management, IIT Bombay, Mumbai, India

Industry Experience: 20 years

Director, Research and Insights (2017 – 2019), Digital Ripples Technologies LLP, Mumbai, India 
Digital Ripples Technologies is an emerging technology startup enabling clients leverage digitalization opportunities. Bespoke research and consulting for adoption of emerging technologies focusing on transformation of business models to include ‘social’, and ‘voice’.

Program Manager / Project Lead (2007-2011), AIG UK Ltd., London, UK
AIG UK Ltd is part of American International Group, Inc. (AIG), a world leader in insurance and financial services with operations in more than 130 countries and jurisdictions. Involved with solutioning and implementing financial solutions at AIG UK with strategic intent.

Project Manager / Lead Solution Architect (2001-2003; 2004-2005), Oracle Financials, UK and India 
Oracle Financials provides IT solutions and services to the Financial Services Industry globally. Its flagship product, "FLEXCUBE” is a suite of various financial products like Banking, Securities, Derivatives, and Investor Services. FLEXCUBE suite of products: Product strategy, feature development and prioritization, launch and early phase mentoring

Lead Functional Consultant (2000-2001), Planetasia Ltd., Bengaluru, India 
Planetasia.com Ltd, a new generation Internet Professional Services (IPS) company was a leader in e-transforming organizations especially in providing dot.com solutions Consulting to Management’ to create and operationalize a web-based retail and wholesale brokerage solution to gain a competitive edge by being the first mover in the industry

Manager, SAP Project (1997-2000), Unit Trust of India, Mumbai, India 
Unit Trust of India is the oldest & largest Public Sector Enterprise formulated as an Asset Management Company in India. The AMC manages 150 branches, 47,000 IFAs, 320 Chief Agents and Business Development Associates and over 1 crore investor accounts across the country. Functional Team Lead for the first ever implementation of SAP R/3 software in an AMC.

Lynx Wealth Management System (2003), Lead Functional Consultant

Programmer Analyst (1994-1995), Blue Star Ltd, Mumbai, India

Ph.D. Topic:

Dynamic Capabilities and User Influencers in the Process of Sourcing and Applying User Generated Content

Research Interest

Business Strategy, Emerging Technologies, Business Models, Design Thinking

Recent Publication

Refereed Journal Articles

Namita R. Shah and Shishir K. Jha (2018). "Exploring Organizational Understanding of Foundational Pillars of Social Media: A Qualitative Content Analysis of Social Media Policies of Technology Companies” Journal of Management Research, Vol. 18, No. 4, Oct.-Dec. 2018, pp. 226-245

Paper Presented / Published in Conference

Shah, N., & Jha, S. (2015). User-generated content and the Changing Business Environment. In The 2nd European Conference on Social Media ECSM 2015. Porto, Portugal (presented)

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