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Ms. Santana Pathak

Ms. Santana Pathak

Assistant Professor, SBM, NMIMS
Phone - 022 4235 5555
Email - Santana.pathak@nmims.edu

Academic and Professional Qualification

  • Pursuing Ph. D, Indian Institute of Foreign Trade (IIFT), New Delhi
  • PGD in Journalism, Bharatiya Vidya Bhavan, New Delhi, 2002 
  • Qualified NET, University Grants Commission (UGC), 2000
  • MA, English, Gauhati University, 1997 
  • BA, English, Cotton College, Guwahati, 1994

Academic, Government, Military and Professional Positions

Academic - P-12

  • Assistant Professor, Adani Institute of Infrastructure Management, Ahmedabad. (September 1, 2016 - March 2017). 
  • Coordinator of Communications, Centre for Heritage Management (CHM), Ahmedabad University. (April 15, 2013 - August 10, 2016). 
  • Associate Faculty, Mudra Institute of Communications, Ahmedabad (MICA). (May 2008 - September 2010). 
  • Consultant, Indian Institute of Foreign Trade (IIFT). (March 2006 - March 2008). 
  • Academic Associate, Indian Institute of Management, Ahmedabad (IIMA). (August 2003 - November 2005). 
  • Lecturer, Pandu College, Guwahati. (September 2000 - August 2002). 
  • Lecturer, B Barooah College, Guwahati, Assam. (August 1999 - September 2000).

Presentations Given

  • Pathak, S., 17th IAMCR International Conference, "Generational Shift in Cultural Values: An Empirical Study in the Indian Context," Cartegana, Colombia. (July 16, 2017).
  • Pathak, S. (Author), 24th Annual AMIC conference, "Bad news communication: Process and Strategies Adopted by Medical Practitioners in India," Dubai. (June 13, 2015). 
  • Pathak, S. (Author & Presenter), 9th Annual London Business Research Conference, "Impact of Social Media on the Vanity Level of Youngsters in India," Imperial College, London. (August 10, 2014). 

Honors and Awards

  • Best Paper Award for the study Communication of CSR Responsibility through Press Releases: Analysis of Indian and Multinational Companies at the National Seminar on "Ethics and Ethos in Management” scheduled on 27-28 July, 2013 at Pacific University, Udaipur.



  • International Association For Media and Communications Research (IAMCR)
  • Journalist - Feature Writer-cum-Reporter, The Pioneer. (April 2003 - August 2003).

Editorial Boards 

Courses Taught

Oral Business Communication, Written Communication, Strategic Corporate Communication, Persuasion and Negotiation, Intercultural Communication

Teaching Experience - 12 Years

Teaching and Pedagogical Innovations 

Has developed a customized module for Heritage Managers in Communication Skills. Also, developed course outlines in the area of Persuasion and Design Thinking as aid to organizational communication. 

Industry Experience - 2 years

  • Consultant, Centre for Heritage Management, Ahmedabad University, Ahmedabad. (July 2012 - September 2012).
  • Assistant Editor, The Times of India, Ahmedabad, September 2010 to April 2012.

Ph.D. Topic

Generational Shift in Cultural Values: A Study in the Indian Context

Research Interest

Culture and Communication, Bad News Delivery, Persuasive Communication, Media and Communication 

Recent Publications 

Book Chapters

  • Monipally M. M, Pathak Santana and Patra Shriti (2007) Teaching Persuasive Communication: Reflections on an experimental course for Management Students at IIMA in Communication for Management edited by Roshan Lal Raina and Pankaj Priya (Eds), Ess Ess Publications, pp 39-54.

Refereed Journal Articles

  • Pathak Santana (2015) Impact of Social Media on the Vanity Level of Youngsters in India, Media Watch Global, Vol 6, No 3.

Case Studies Published

  • Techies Shall Prove it Too: Proactive and Innovative Efforts for Female Inclusion in a Technology Company – A Case Study Gender Inclusivity had won a 2nd prize at the national level competition in 2014 organized by MICA and Gender Resource Centre (GRC) of Women and Child Department, Government of Gujarat (WCD), 2014

Research in Progress

  • Bad News Communication: Process and Strategies Adopted by Medical Practitioners in India - Continuing 
  • At The Crossroads: Gala Infrastructure Pvt Ltd – a case study has been submitted to an Emerald Case Study Journal and is under review
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