Academic and Professional Qualification
- PhD., NMIMS SBM, 2016. Major: Management
- PGDBM, XLRI, 1998. Major: Marketing & Finance
- B.Tech., IIT, 1995. Major: Civil Engineering
Academic, Government, Military and Professional Positions
Professional
- Product Head – Mortgages Product Head – Current Accounts and Program Manager, Priority Banking Program Manager, Priority Banking Product Manager- Fixed Deposits, Fee Income & Business Analytics, Standard Chartered Bank. (2004 - 2010).
- Manager, Consumer Marketing Product Manager- Liabilities Sales Manager- Liabilities Relationship Manager, Van Gogh Preferred Banking, ABN AMRO Bank. (1998 - 2004).
- Mahindra-British Telecom Ltd. (1995 - 1996).
Memberships
Professional
Editorial Boards
Courses Taught
Sales Management, Business to Business Marketing, Distribution, Sales Promotion and Marketing of Financial Services.
Teaching Experience - 6 Years
Teaching and Pedagogical Innovations
Industry Experience - 12 years
- Standard Chartered Bank, India, August 2004-December 2009 Was a part of the Consumer Banking division and held the following positions over the course of the tenure.
Product Head – Mortgages
Product Head – Current Accounts and Program Manager, Priority Banking
Program Manager, Priority Banking
Product Manager- Fixed Deposits, Fee Income & Business Analytics
- ABN AMRO Bank, India, Tenure – 1998-2004 Was a part of the Consumer Banking division and held the following positions over the course of the tenure.
Manager, Consumer Marketing
Product Manager- Liabilities
Sales Manager- Liabilities
Relationship Manager, Van Gogh Preferred Banking
- Mahindra-British Telecom Ltd., Mumbai, July 1995-June 1996 Was a Software Engineer involved in the analysis, design, and development and testing of software on an IBM mainframe using MVS/ESA. Telecom support software in COBOL, CICS where the DBMS was DB2.
Service to the University
Service to the School
Area Chairperson, Marketing, (2010 - Present).
Ph.D. Topic
"An empirical analysis of Stock Market Participation amongst Indian, Urban, Middle Class, Retail Investors”.
Research Interest
Investor Behavior, Stock Market Participation, Financial Literacy, Sales Management, Marketing of Financial Services, Sales Promotions
Recent Publications
Case Studies
Sivaramakrishnan, S., Thapar, G., Gattani, V., Chatterjee, A. (2014). Wipro Consumer Care: Merchandising for Success. London, Ontario: Ivey Publishing, Western University.
Sivaramakrishnan, S. (2014). Asclepius Consulting: The Sales Force Dilemma. London, Ontario: Ivey Publishing, Western University.
Refereed Journal Articles
Sivaramakrishnan, S., Srivastava, M., Rastogi, A. (2017). Attitudinal Factors, Financial Literacy, and Stock Market Participation. International Journal of Bank Marketing, Emerald Publications, XXXV(5), 818-841.
Sivaramakrishnan, S. (2017). Managing the Sales Team at Balram Beverages– Case Analysis. Vision - The Journal of Business Perspective, Sage Publications. http://journals.sagepub.com/doi/full/10.1177/0972262917736682
Sivaramakrishnan, S. (2016). LPB, Stopping Territory Infringement – Case Analysis. Vision - The Journal of Business Perspective, Sage Publications, XX(3), 252-254. http://vis.sagepub.com/content/20/3/252.full.pdf+html
Sivaramakrishnan, S., Radhakrishnan, A. (2016). Swosti Foods: Decoding Distributor Financial Metrics–Case Analysis. Vision - The Journal of Business Perspective, Sage Publications, XX(2), 152-154.
Sivaramakrishnan, S., Hansaria, V. (2015). Kurdola Product Portfolio Decision - Case Analysis, Vision: The Journal of Business Perspective (1st ed., vol. 19, pp. 65-68). http://vision.sagepub.com
Bhadra, A., Sivaramakrishnan, S. (2015), Creating New Value at the Bottom of the Pyramid. SS International Journal Of Business and Management Research, V(1), 11-23.
Bhadra, A., Sivaramakrishnan, S. (2015), Do strong brands need sales promotions? an experimental study, SMART Journal of Business Management Studies, 11(1), 34-41. http://www.smartjournalbms.org
Sivaramakrishnan, S., Bhadra, A. (2013). Rules of the Rural Market, SS International Journal Of Economics And Management, III(6), 75-93.
Periodicals
- Sivaramakrishnan, S. (2017). More and more disclosures may not benefit the investors. Mumbai: Mint, Hindustan Times. http://www.livemint.com/Money/x1ZdHHYKMbEY1dcXbtEJfM/More-and-more-disclosures-may-not-benefit-the-investors.html
- Sivaramakrishnan, S. (2015). After Net neutrality, now how about bank neutrality. Mumbai: Mint, Hindustan Times.
- Sivaramakrishnan, S. (2015). Giving NPS the retail push. Mumbai: Mint, Hindustan Times. http://www.livemint.com/Money/vQbHJkHYUnqIhAB99CFA5L/Giving-NPS-the-retail-push.html
- Sivaramakrishnan, S. (2010). Homing in on the right portfolio management service for you, Mumbai, Maharashtra: DNA.
- Sivaramakrishnan, S. (2010). Use the tax code to your advantage, Mumbai, Maharashtra: DNA.
- Sivaramakrishnan, S. (2010). There is never a "best time” to buy a house, Mumbai, Maharashtra: DNA.
Other
- Sivaramakrishnan, S., Bhide, M. (2017). Aileron Lighting – The Sales Promotion Question. Emerald Emerging Markets Case Studies Collection, Emerald Publications.
- Sivaramakrishnan, S., Krishna, A. (2017). QualityKiosk: Drawing up a sales strategy. London, Ontario: Ivey Publishing, Western University. https://www.iveycases.com/ProductView.aspx?id=89794
- Sivaramakrishnan, S., Thapar, G., Gattani, V., Chatterjee, A. (2014). Wipro Consumer Care: Merchandising for Success. London, Ontario: Ivey Publishing, Western University.
- Sivaramakrishnan, S. (2014). Asclepius Consulting: The Sales Force Dilemma. London, Ontario: Ivey Publishing, Western University.
