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Working papers

With NMIMS SBM's focus on basic and applied research, the faculties from all areas are actively engaged in writing research papers. With the objective of soliciting comments or feedback on these research outputs from researchers and experts in different areas during the initial stages, SBM is building a portfolio of such research papers or Working Papers. These are the pre-publication versions of academic articles, book chapters, or reviews. Papers included in this series are in progress, under submission, or in press and forthcoming elsewhere. These working papers also seek to disseminate the research done by the school and to stimulate discussion and contribute to the advancement of the authors knowledge related to the area of research.

Femvertising and its impact on the buying behaviour of the consumers in India

Auction vs. ‘posted price’ in online sale: Role of impatience cost

Online Customer Experience: A Conceptual Framework

Managing Experience to drive Trust: The mediating role of Brand Association

The Journey of Archetypes from Psychology into Consumer Research

Exploring the Significance of Strategic Agility in Building Sustainable Competitive Advantage for Retail Banks

The Volatility Effect: Evidence from India

Announcement effect of admission to CDR

Customer Orientation and Performance: Exploring Linear and Quadratic Effects

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