Prashant Mishra

Dean - SBM , NMIMS

Dr. Mishra earned his Doctorate and Master’s degree in Management from Devi Ahilya University, Indore and Bachelor’s degree in Science from Patna University. Before joining NMIMS he was associated with IIM Calcutta as Dean- New Initiatives and External Relations.

In the past 23 years, Dr Prashant Mishra’s professional journey includes his role as an educator, researcher, trainer, consultant and institution builder in both finest Public and Private Educational Institution in India.

At IIM Calcutta, besides his role as a Professor of Marketing (since June 2004) , he served as Dean (New Initiatives and External Relations) during 2018-21, leading IIM Calcutta’s Executive Education Portfolio, International Outreach and collaborations including Student Exchange and CEMS Programme, Alumni Relations and Development Initiatives, Media, Rankings, Archiving, and several Student Affairs activities.

As Dean (NI & ER), he was also ex-officio member ofS all operational committees of IIM Calcutta including Programmes, Admissions, Student Affairs, and Executive Education etc. He has also served on several Board of Governor’s (BoG) sub committees such as Digital Transformation Committee, Development and Alumni Relations Committee, Building and Construction Committee to name a few.

During 2008-2012, he has been at the helm of Post Graduate Programme office as Chairperson, Post Graduate Programmes for two consecutive terms at a time when IIM Calcutta saw one of the largest expansions during its journey since inception. During 2016-2018, he was Convenor of the task-force responsible for starting up IIM Bodhgaya which was being mentored by IIM Calcutta. He has also been actively engaged with IIM Calcutta Innovation Park (IIMCIP) as a member of the board of directors, facilitating the goal of furthering the entrepreneurship ecosystem in Eastern India.

His teaching and research interests include Sales & Marketing Processes, Consumer Psychology, Service Marketing and operations, Digital Marketing and Sustainability and entrepreneurship. He has authored several research papers, case studies, and published in both national and international journals including Journal of Advertising, Journal of Business Ethics, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, AMS Review to name a few.

In Executive education, he has designed and delivered learning and development initiatives for Business Leaders, Mid-level Sales and Marketing leaders, Unit Heads for more than 50 organisations both in Public and Private sectors which included leading Indian FMCG, Telecom, Banking and financial services, Insurance, Pharmaceutical and Energy (including Oil & Gas, Power Generation and Distribution) and IT services and consulting Firms. He has also conducted Programmes for Senior Management Professionals with International learning component and has led several senior business executive delegations across the globe for interactions with the Corporate Headquarters, Policy Research Institutions, Local Nodal Ministries, Local Industry Associations and Chambers of Commerce, Manufacturing Units of Leading Firms, International multilateral institutions such as WTO, UN, ILO, EU, OPEC etc.

His recent consulting engagements have been mostly on building customer-centric processes, organisational change initiatives, marketing audit, creating new brand and brand strategy, sales process mapping and facilitating strategy planning in leading Indian conglomerates.

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