Dr. Varun Rijhwani 

Assistant Professor



Academic and Professional Qualification

  • Fellow Programme in Management – Communications, MICA Ahmedabad, 2022
  • MBA Prestige Institute of Management and Research, Indore, 2013.
  • MA in English, Indira Gandhi National Open University (IGNOU), 2017.
  • Bachelor of Business Administration (BBA), Prestige Institute of Management and Research, Indore, 2011


  • ISB Executive Education: Digital Marketing and Analytics (2021)
  • CELTA – Certificate in Teaching English To Speakers of Other Languages, University of Cambridge (2017)

Courses Taught:

  • Business Communication, Public Relations and Corporate Communications, English Language and Literature, Personality Development and Soft Skills, Communication skills and Organizational Behaviour


  • Visiting Research Scholar at School of Communication, Western Michigan University,

Kalamazoo, MI, USA (01/2020 - 04/2020)

Teaching Experience:

  • Doctoral Scholar, MICA, Ahmedabad,

          06/2018 - 2022

  • Faculty Member, Prestige Institute of Management and Research, Indore,

          07/2016 - 05/2018

  • Academic Associate, Indian Institute of Management (IIM), Indore,

          01/2015 - 05/2015

  • Visiting Faculty, Prestige Institute of Management and Research, Indore

          01/2014 - 12/2014

Ph.D. Topic:

  • Living with voice assistants: Investigating the user adoption of voice assistants in everyday life

Research Interest 

  • Human-Machine Communication
  • Human-Robot interaction
  • Artificial intelligence

Recent Publications

Refereed Journal Articles

  • Bryan Abendschein, Chad Edwards, Autumn Edwards, Varun Rijhwani, Jasmine Stahl, (2021), Human-Robot Teaming Configurations: A Study of Interpersonal Communication

          Perceptions and Affective Learning in Higher Education, Journal of Communication Pedagogy, Vol.4, 123 – 132, ISSN: 2578-2568

Case Studies Published

  • Bharti Malukani, Varun Rijhwani and Pankhuri Jain, (2020), Stick or Twist: Challenges of Startup Digital Academy, The Case Centre. Reference no. 320-0346-1, casecent.re/p/173312.

Conference Proceedings

  • Chad Edwards, Autumn Edwards and Varun Rijhwani, (2020), Rate My Robot: The effect of Word-of-Mouth (WOM) on perceptions of a social robot’s teaching performance, 29th IEEE International Conference on Robot and Human Interactive Communication (RO-MAN), pp.1063-1068
  • Varun Rijhwani, Saurabh Rijhwani, (2018), Young, Talented, Successful yet Lonely: Millennials at Workplace, 12th International Conference on Entrepreneurship, Innovation and Good Governance for Global Leadership, pp. 375-383, organised by Prestige Institute of Management and Research, Indore
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