Storytelling with Data: Art & Science of Communicating Insights

Program Overview

With data becoming a crical asset, extracng key informaon and insights is no longer a task reserved for a “data analyst” or the IT folks. It's increasingly a skill on demand, which is weaved into every role within every organizaon, irrespecve of the scale and geography. The ability to explore, analyze, visualize and communicate data will help you and your organizaon to arrive at right decisions faster, thereby reducing cost and/or increasing efficiency. This skill can also help execuves to improve their producvity by being able to focus on the right things, looking in the right direcon, and solving the right kind of problems.

Storytelling with Data is aimed at improving the data literacy of execuves and empowering them to derive insights from data in a seamless manner. For instance, a product manager would be keen to understand why same product performs differently across different markets/channels. Similarly, a sales manager may want to know what kind of customers he/she can convert faster. These skillsets can also assist an HR manager to decipher why certain employees are more suscepble to quit than others. The content has been meculously curated to explore techniques, frameworks, models and tools, thereby building a capability which can be exercised in their work immediately. Execuves will also be trained on effecve communicaon of data-driven insights; tailoring these based on aspects, such as mode of communicaon and type of audience. This is a hands-on programme wherein parcipants will be working on real world datasets or synthec datasets which mimics real- world systems.

Program Objectives

1. Being conscious about choosing appropriate visual representaons for communicang insights.
2. Ability to explore and analyze variety of data sources from mulple business domains.
3. Effecvely communicate insights to key stakeholders.
4. Ability to work on BI tools (Tableau/Power BI) and integrate them with internal data sources.

Key Takeaways

1. Making conscious choice of appropriate visual representaon of data-driven insights.
2. Ability to explore and analyze variety of data sources from mulple business domains.
3. Ability to derive insights from both structured and unstructured data.
4. Effecvely communicate insights to key stakeholders.
5. Ability to work on BI tools (Tableau/Power BI) and integrate them with internal data sources.

Key Topics

1. Data exploraon and analysis
2. Best Pracces for creang an effecve dashboard
3. Data cleaning and preparaon
4. Storytelling frameworks
5. Guidelines for choosing the right visulizaon

Pedagogy

This is a hands-on course, and, hence, most of the sessions will be focused on using one of the two BI tools viz., Tableau and MS Power BI.

Who May Attend

1. Managers / Execuves / Professionals / Students associated with data analycs or planning to have a career in data analycs.

Program Details

NOTE: Parcipants should install Tableau and/or Power BI.

Program Directors

Dr. Manisha Sharma

Binesh Nair is an Assistant Professor at the School of Business Management, NMIMS, Mumbai campus and the Programme Chairperson for MBA Digital Transformaon. He has 12+ years of experience in data science, spanning industry, research and academia. As a data science praconer, he has worked with companies, including Deloie Ireland and Deloie India, wherein he has helped businesses derive value from data. Besides teaching the full-me MBA students, Prof. Nair is also very acve in execuve educaon at NMIMS; having conducted training sessions for diverse organizaons, including, Dr. Reddy, Prism Johnson, VFS and Bristlecone. He has published and presented numerous research papers in refereed journals and internaonal conferences; by collaborang with researchers globally on topics including, social media analycs, text analycs, arficial intelligence, and digital divide. Binesh has received his M.Sc. in Informaon Technology from Mumbai University as well as an M.Sc. in Compung (Major in Data Analycs) from Dublin City University, Ireland. Binesh has been the recipient of the coveted Government of Ireland Scholarship (2014/15) and was recognized as amongst top 10 academicians in analycs in India, by Analycs India Magazine, 2021.

About NMIMS School of Business Management

The NMIMS School of Business Management (SBM), is one of India's premier business schools is situated in Mumbai - the financial hub and nerve centre of the country. Apart from offering diverse cung-edge programs for students, it also offers execuve educaon programs for professionals.

The School of Business Management is accredited by both coveted AASCB and EQUIS accreditaons.

School of Business Management is ranked amongst top 25 by Naonal Instuonal Ranking Framework (NIRF) by Ministry of Educaon, Govt. of India. It also ranked 3rd amongst the Top 100 Private B Schools by Business Today, 2023.