Digital Media Convergence – New Business Model Strategies

Program Overview

Digital media convergence refers to the integration of different digital media platforms, such as television, radio, internet, and mobile devices, to create new business models and revenue streams. Here are some new business model strategies that have emerged as a result of digital media convergence of: Platforms, Technology and Content

1. Subscription-based Models
2. Advertising-based Models
3. Freemium Models
4. Data-driven Models
5. E-commerce Integration
6. Virtual Events and Experiences
7. Influencer Marketing
8. Gaming and Esports
9. Virtual Reality (VR) and Augmented Reality (AR)
10. Artificial Intelligence (AI) and Machine Learning (ML)

These new business model strategies are transforming the way companies operate and create value in the digital media landscape.

Program Objectives

This MDP can help managers develop the skills and knowledge needed to navigate the complexities of digital media convergence and drive business growth in this rapidly evolving landscape. This 2-day MDP provides a comprehensive overview of digital media convergence, including strategic management, digital business models, digital marketing, content creation, technology, leadership, and change management.

Programme Details

Programme Date :  27 -28 May , 2025(2 days)

Mode of delivery : Offline, Classroom-based training

Programme Fee : INR 28,000 per participant for 2 Days (plus GST)- ( includes Lunch, tea and  : :reading materials)

Venue : NMIMS, Vile Parle Campus, Mumbai.

Program Outline

The program will be delivered over 2 days, with the following schedule:

Day 1: Module 1  - 3  

Day 2: Module 4 – 6, and Valediction

Module 1: Digital Media Landscape

1. Overview of digital media convergence
2. Trends and innovations in digital media
3. Impact of digital media on traditional business models 

Module 2: Strategic Management 

1. Strategic planning for digital media convergence
2. Competitive analysis and market research
3. Identifying new business opportunities and revenue streams 

Module 3: Digital Business Models

1. Subscription-based models (e.g., Netflix, Spotify)
2. Advertising-based models (e.g., Google, Facebook)
3. Freemium models (e.g., LinkedIn, Dropbox)
4. Data-driven models (e.g., Google Analytics, Facebook Insights) 

Module 4: Digital Marketing and Advertising

1. Digital marketing strategies (e.g., SEO, social media, email marketing)
2. Digital advertising formats (e.g., display ads, video ads, native ads)
3. Measuring digital marketing effectiveness (e.g., metrics, analytics) 

Module 5: Content Creation and Distribution

1. Content strategy for digital media convergence
2. Content creation and curation (e.g., video, audio, text)
3. Content distribution channels (e.g., social media, streaming platforms, podcasts) 

Module 6: Technology and Infrastructure

1. Overview of digital media technologies (e.g., cloud computing, artificial intelligence, blockchain)
2. Infrastructure requirements for digital media convergence (e.g., data centers, content delivery networks)
3. Cybersecurity and data protection in digital media

Program Delivery

The program will be delivered through a combination of:

1. Interactive lectures, classroom discussions, and personalized mentoring
2. Real-world case studies of digital media convergence
3. Group projects to develop strategic plans for digital media convergence

Who Should Attend

• Executives who have recently moved to a decision-making role.
• Executives who are in any functions of Media- Digital, Content, Distribution, Sales, Collaborations, International, Strategy , Customer
• Executives who want to aid their organization in moving towards an insight-driven organization.

Program Directors