Program Overview
In today's rapidly changing business landscape, organizations face numerous challenges that can impact their profitability. This program is designed to equip senior executives with the knowledge, skills, and strategies necessary to drive sustainable profitability through digitalization.
Program Objectives
This MDP can help Managers in the real-life scenario of changing dynamics with constant digitalization.
Upon completing this program, participants will be able to:
- Identify key challenges and opportunities for digital transformation in their organization.
- Develop a comprehensive understanding of digitalization strategies for sustained profitability.
- Analyze and apply digital turnaround strategies to address specific business challenges.
- Foster a culture of innovation and digital literacy within their organization.
- Develop a personalized action plan for implementing digital turnaround strategies.
Programme Details
Date : 30-31May, 2025(2 days)
Time : 9.30 AM - 5.00 PM
Venue: NMIMS, Vile Parle Campus, Mumbai.
Mode of delivery: Offline, Classroom-based training
Fee : INR 25,000 per parcipant (Plus 18% GST)
(includes lunch, tea and reading materials)
Program Outline
The program will be delivered over 2 days, with the following schedule:
Day 1: Module 1- 3
Day 2: Module 4 – 5, and Valediction
Module 1: Digital Transformation and Turnaround Strategies
- Introduction to digital transformation and its impact on business
- Understanding the concept of turnaround strategies
- Identifying key challenges and opportunities for digital transformation
Module 2: Digitalization Strategies for Sustained Profitability
- Overview of digitalization strategies (e.g., digital marketing, e-commerce, digital supply chain)
- Analyzing the role of data analytics and AI in digital transformation
- Understanding the importance of cybersecurity in digitalization
Module 3: Digital Turnaround Strategies for Business Challenges
- Applying digital turnaround strategies to address specific business challenges (e.g., declining revenue, increasing competition)
- Analyzing case studies of successful digital turnarounds
- Developing a personalized action plan for implementing digital turnaround strategies
Module 4: Fostering a Culture of Innovation and Digital Literacy
- Understanding the importance of a culture of innovation in digital transformation
- Developing strategies for fostering digital literacy within the organization
- Analyzing the role of leadership in driving digital transformation
Module 5: Implementation and Sustainability
- Developing a roadmap for implementing digital turnaround strategies
- Understanding the importance of monitoring and evaluating progress
- Analyzing strategies for sustaining digital transformation over time
Program Delivery
The program will be delivered through a combination of:
- Interactive lectures and discussions
- Case studies and group exercises
- Personalized mentoring
Program Assessment
Participants will be assessed through a combination of:
- Class participation and engagement
- Group exercises and case studies
- Personalized action plan
Program Certification
Upon completing the program, participants will receive a certificate of completion from SVKM'S NMIMS Deemed to be University, Mumbai.
Who may attend
This program is designed for senior executives from any industry, including:
- CXOs from all sectors
- Marketing and Sales Directors
- Operations and Supply Chain Directors
Program Directors
The program will be delivered by a team of experienced faculty members with expertise in digital transformation, strategy, and leadership.
Prof. Subhashish Mazumdar
A “Professor of Practice” at SVKM'S NMIMS Deemed to be University, School of Business Management (SBM), Mumbai Campus in the area of “Business Environment and Strategy”.
Subhashish has been a Top Management/CXO level professional. He had Senior Leadership roles as Director, Director-General, CMO, SVP,COO ,Business Head in Large Indian/International conglomerates like Hinduja Group( Hinduja Global Solutions Ltd.- NxtDigital, HTMT), Tata Group ( Tata Chemicals, Tata Finance- now Tata Capital) , Nationalized Bank, French/German Multinationals( Rhone Poulenc, Aventis –now Bayer) and Lovely Professional University(LPU) for over 35 years in diverse sectors of - Digital Media/Entertainment & Convergence, Education & EdTech , Banking and Retail Finance, FMCG and Retail Agrochemicals. Has won several awards and recognitions in Tata Group, Rhone Poulenc and Hinduja Group. He has over 5 years of teaching experience for post graduate management students. He holds a Post-Graduation in Management (MBA) from India’s most premium Management Institute - “Indian Institute of Management- Ahmedabad” (IIM-A). He also holds Post Graduate degree in Economics, and Graduation Degree in Science. He is pursuing Ph.D. in Management from NMIMS. Subhashish has launched several innovative and totally new -products in India, like in Home Hygiene - A gel product of France, Digital Hybrid -Satellite and Fiber Triple Play Digital platform; Value-added content services for OTT, Cable TV and DTH and more.. He was involved in the digitalization of Media Sector at National level. He has been a Taskforce Member under the Ministry of Information & Broadcasting (MIB), Government of India for Digitalization of TV sector and Broadband for 9 years and a Task Force Member of HRD Ministry of India for launching of Educational TV channels. (2007- 2016). He continues to consult in the industry in Digitalization and in the new generation business areas.
Dr. Sayantan Khanra
Sayantan serves as an Assistant Professor and Area Chairperson for the Business Environment & Strategy area at the School of Business Management, SVKM’s NMIMS Deemed-to-be-University, Mumbai. He holds a Ph.D. in Strategic Management from the Indian Institute of Management (IIM) Rohtak. Previously, he worked at the Turku School of Economics, Finland; National Taiwan University of Science and Technology, Taipei; and Woxsen University, Hyderabad.
Sayantan’s research interests primarily focus on the digital economy, management of technology, and sustainable development. His work has been published in reputable academic journals, including the Journal of Business Research, Enterprise Information Systems, Business Strategy and the Environment, and Transforming Government, among others. Recently, his research study received the Best Submission Award in the Title Track at the India Strategy Conference 2024, co-organized by the Indian Institute of Management Ahmedabad, Indian Institute of Management Bangalore, and the Indian School of Business Hyderabad.