Health Economics & Outcomes Research

Program Overview

Health Economics and Outcomes Research (HEOR) is a multidisciplinary field that combines principles of health economics and clinical outcomes to evaluate the value of pharmaceutical products, medical devices, and health care interventions. It complements traditional clinical development information (i.e. efficacy, safety, quality) by providing set of analytical techniques to assist healthcare decision-making, regarding patient access to specific drugs and services. HEOR provides crucial data and insights to inform decision-making in healthcare policy, clinical practice, and market access strategies.

Program Objectives

1. To provide an overview of health systems and key concepts/principles of Health Economics
2. To equip participants with the skills to analyse and interpret data related to disease burden, clinical evidence, economic evidence, and humanistic evidence
3. To apply HEOR principles to make informed decisions in pharmaceutical and market access

Program Details

• Program Dates : January 4^th and 5^th, 2025 (2 Days)
• Timings : 09:30 AM to 05:00 PM
• Mode of delivery : In Person, Classroom
• Program Fee : INR 16,000 per participant (plus 18% GST)

Key Topics

1. Introduction to Economics, Healthcare economics, and Health Economics and Outcomes Research (HEOR)
2. Health systems: standard classifications
3. Understanding market access and reimbursement mechanisms
4. Economic evaluation methods: Cost-effectiveness & cost-utility
5. Overview of data sources in health economics (clinical trials, observational studies, registries)
6. Measurement of health outcomes: Quality of life, patient-reported outcomes
7. Techniques for model development: Decision trees and Markov models
8. Case studies: How to decode a HEOR study?

Who Should Attend?

1. Professionals working in the pharmaceutical, biotech, and medical device industries.
2. Postgraduate students aspiring for a HEOR role.
3. Researchers and academics interested in health economics and outcomes research.

Program Directors

Dr. Subramania Rajasulochana

Dr Rajasulochana is a passionate academician with a great interest in health economics and health policy and systems research. She believes in linking research with practice to accelerate the development and delivery of health services in India. Her focus is on studying the healthcare industry and public health policies and analysing contemporary issues in the healthcare sector. Her core skills include econometrics, cost and budget impact analyses, the cost-effectiveness of health care interventions, equity issues and health policy analysis. She has presented papers in several reputed conferences and published in peer-reviewed national and international journals.