Program Overview
A good research methodology is key to sound research output and publication in quality peer-reviewed journals. This course revolves around the scientific method of inquiry as it relates to any discipline be it management, social sciences, or humanities. The course material encompasses both quantitative and qualitative methods in the discussion of the basic components of the research process: conceptualization and measurement, sample selection, and causal modeling. In addition to teaching techniques and conventions of doing research, the course also acquaints the student with critical issues in the philosophy of science, ethical questions, and how to write a research paper.
The major areas of study will be (a) qualitative methods including interviews, focus groups, observational research, and ethnography; (b) experimental (laboratory research), non-experimental (observational and correlational), and quasi-experimental research designs. When you can and want to control and manipulate the environment, you will use laboratory research methods. However, in many cases you will not want nor be able to control the environment. In these instances, field studies and applied research allow one to investigate how work is performed in naturalistic, operational settings with minimal control of the variables. You will learn when each method is appropriate, how to employ each research method, what the appropriate statistical technique is for analyzing data, and what the data suggest. The methods you learn in this course will lay the foundation and are the basic tools for the rest of your research career, which will prove invaluable in your future professional life.
Program Objectives
- Developing a research problem and defining related research questions and/or hypotheses
- Framing the problem with the correct research methodology
- Analysis and interpretation of Data
- Ethics in Human Subjects Research
- Dos and Don’ts for publishing in quality peer-reviewed journals
Program Details
- Dates: 7-8 February, 2025 (2 Days)
- Timings: 9.30 AM – 4.30 PM
- Mode of Delivery: In-Person, Classroom
- Fees: INR 16,000 Per Participant (Plus 18% GST)
Who May Attend
Anyone who works in research related to products, services, experiences, or interacts with researchers regularly. This course will help you design your research better as well as become an informed consumer of research.
Key Topics
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Steps in the Process of Research - Importance of Research Methodology in Research - Identifying a research problem, formulating hypothesis and/or research questions, - Reviewing literature - Ethics of research and informed consent
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Fundamentals of Qualitative Research Methods - Essence of Qualitative Data - Sampling - Data Collection Techniques - Data Analysis Techniques
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Fundamentals of Quantitative Research Methodology - Experimental Designs - Quasi-experimental Designs - Non-experimental Designs - When to use which |
Sampling, Questionnaire Construction and Testing - Sampling methods - Sample Size Estimation - Questionnaire construction and pre-testing and Data collection
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Descriptive and Inferential Statistics - Summarizing and describing the sample - Univariate and bivariate analysis - Inferential statistics: correlation, regression, ANOVA, t-tests |
Data Analysis and Interpretation - Using Excel and SPSS to conduct t-tests, ANOVA, correlation, and regression for hypothesis testing - Interpreting results - Writing up results
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How To Present Research Results And Insights - Presenting technical concepts simply - Smart use of data to present insights - Partnering with a client on understanding recommendations |
Participants’ Project Presentations - Research Methodology - Data Collection Procedures/Pitfalls - Results, Interpretation and Recommendations
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Pedagogy
This is a advanced course in research methods and statistics. The course will consist of readings and presentations, participation in the class discussion, exercises, and written assignments. The assigned course readings draw from a variety of resources, such as articles, book chapters, and essays on research methods, and examples of effective and ineffective presentation of statistical information. Participants are expected to familiarize themselves with the assigned topic and readings for each session and should be prepared to participate in the class discussions to discuss the readings critically.
Key Takeaways
- Become an educated consumer of data
- Prepare an effective research design for projects in any discipline
- Accurately collect, analyze and report data
- Learn the art and science of getting published in scholarly journals
Program Directors
Dr. Purnima Mehrotra
Dr Justin Paul
Ph.D.(Liverpool), M.Sc.(London School of Economics), B.E. (Hons.) (BITS, Pilani) Senior Professor (Finance)
Dr Justin Paul, serves as Dean (School of Business Management) & Provost (Management Education), NMIMS & holds three Ph.Ds - from University of Brighton, England, IIT Bombay and from Calcutta. He is the Chief Editor of "A" ranked Int Journal of Consumer studies, consumer research journal with the highest impact factor in the world. He is the most cited Professor in Business & Economics subject areas, living in India, with citations increasing at record rate 950 per month, with an H Index 86.
He was a faculty member with the University of Washington, University of Puerto Rico, & Rollins College, Florida, USA and University of Reading, England. He has also served as MBA Director & AACSB Co-ordinator at Nagoya University, Japan and as Department Chair at IIM indore. Dr. Paul introduced the Masstige model and measure for branding, CPP Model for internationalization, SCOPE framework for small firms, 7-P Framework for International Marketing, ADO, TCCM Frameworks and SPAR-4-SLR protocols for literature reviews. He holds/held honorary 'Distinguished Vis Professor/Professor of Eminence' titles from - Uni of Warsaw, Lebanese American University, MS University, Parul University & SIBM. In addition, he has taught full courses in Denmark, France, Lithuania, Poland & was keynote speaker of 200+ conferences at UVSQ -France, KSMS-Korea, Polish academy & often in India. He was a visi professor at University of Chicago, Vienna University of Eco and Bus- Austria, Fudan & UIBE-China, UAB- Barcelona and Madrid. He has published four case studies with Ivey & Harvard. An author of books such as Business Environment, International Marketing, Services Marketing, Export-Import Management by McGraw-Hill, Oxford University Press & Pearson respectively.
Dr Arun Sharma, PhD
