Marketing Strategies for Healthcare Managers

Dr Neha Sadhotra

Dr. Neha Sadhotra is an Assistant professor of Marketing and Founding Chairperson for MBA HealthCare Management in the School of Business Management, SVKM’s Narsee Monjee Institute of Management Studies (NMIMS), Mumbai campus. She is a Fellow in Marketing from IIM Lucknow with over 5 years of Management teaching experience. She has worked as a consultant for Coir Board- India, Ministry of MSME, Govt. of India and Pawan Hans Ltd. She is the recipient of the Liam Glynn Research Award by the Center for Services Leadership, Arizona State University. Her research interests lie in the domain of HealthCare Service Excellence, Service robotics, Service Innovation, and Consumer adoption of technology. In Executive education, she has delivered learning and development initiatives for Mid-Level Sales and Marketing leaders across different sectors. Her recent engagements have been with Marketing Teams from Larsen & Toubro, Tube Investments, Abbott, AstraZeneca, Bayer Pharma, Dr Reddy's Laboratories Ltd., GSK, VFS, APOTEX, Elecon, Everest, etc.

Dr Justin Paul

Ph.D.(Liverpool), M.Sc.(London School of Economics), B.E. (Hons.) (BITS, Pilani) Senior Professor (Finance)

Dr Justin Paul, serves as Dean (School of Business Management) & Provost (Management Education), NMIMS &  holds three Ph.Ds - from University of Brighton, England, IIT Bombay and from Calcutta. He is the Chief Editor of "A" ranked Int Journal of Consumer studies, consumer research journal with the highest impact factor in the world.  He is the most cited Professor in Business & Economics subject areas, living in India, with citations increasing at record rate 950 per month, with an H Index 86.
He was a faculty member with the University of Washington, University of Puerto Rico, & Rollins College, Florida, USA and University of Reading, England. He has also served as MBA Director & AACSB Co-ordinator at Nagoya University, Japan and as Department Chair at IIM indore. Dr. Paul introduced the Masstige model and measure for branding, CPP Model for internationalization, SCOPE framework for small firms, 7-P Framework for International Marketing, ADO, TCCM Frameworks and SPAR-4-SLR protocols for literature reviews. He holds/held honorary 'Distinguished Vis Professor/Professor of Eminence' titles from - Uni of Warsaw, Lebanese American University,  MS University, Parul University & SIBM. In addition, he has taught full courses in Denmark, France, Lithuania, Poland & was keynote speaker of 200+ conferences at UVSQ -France, KSMS-Korea, Polish academy & often in India. He was a visi professor at University of Chicago, Vienna University of Eco and Bus- Austria, Fudan & UIBE-China, UAB- Barcelona and Madrid. He has published four case studies with Ivey & Harvard. An author of books such as Business Environment, International Marketing, Services Marketing, Export-Import Management by McGraw-Hill, Oxford University Press & Pearson respectively.

Dr Hitesh Kalro

Dr. Hitesh Kalro is an Associate professor of marketing and Area Chairperson of the Marketing area. He has done his PhD from Loughborough University, UK with over ten years of management teaching experience. He has over five years of work experience with FMCG and research firms in India and the UK. His current research and teaching interest targets International marketing, product and brand management, and digital marketing. In Executive education, he has delivered learning and development initiatives for Mid-Level Sales and Marketing leaders across different sectors. His recent engagements have been with Marketing Teams from Larsen & Toubro, Abbott, AstraZeneca, Bayer Pharma, Dr Reddy's Laboratories Ltd., GSK, VFS, APOTEX, Elecon, Everest, etc.