Arun Sharma

Associate Professor, Area Chairperson

Academic and Professional Qualification

  • Ph.D. (Fellow) – NITIE, Mumbai (2018)
  • Summer School - IIM Ahmedabad (2014); FDP - IIM Indore (2011)
  • MBA - IBS Hyderabad (2008); Major: Marketing
  • B. Tech. - Punjab Technical University, Jalandhar (2002); Major: Electronics and Communication

Email:  arun.sharma@sbm.nmims.edu

Teaching and Industry Experience:

  • Area Chairperson (Marketing Department) and Assistant Professor: School of Business Management, NMIMS (Aug 2016 to Present).
  • HOD (Marketing Department): PIBM, Pune (Feb 2016 – Aug 2016).
  • HOD (Retail Marketing and Management Department) and Area Coordinator (Marketing Department): ITM, Kharghar, Navi Mumbai (July 2010 - Feb 2016).
  • Entrepreneur: Started and operated own venture - “Punch” in Navi Mumbai (June 2009 to July 2010).
  • Service Manager (Hypercity Retail): Worked in Marketing, Store Operations and Store opening team (May 2008 to June 2009)
  • Lecturer, VESIT, Chembur, Mumbai (Jan 2003 - May 2006).


  • Neuromarketing
  • Consumer Behavior
  • Design Thinking & New Product Development
  • Pricing Strategy
  • Marketing Research and Analytics
  • Retail Management

Expertise and Research Interest

Research Interest: Consumer Neuroscience and psychology, Behavioral Economics and Experiential learning.

No. of citations –

Google Scholar-5

ORCID number: https://orcid.org/0000-0003-0260-1558

Selected Publications

  • Arun Sharma, Shreekumar K. Nair, (2017), Switching Behaviour as a function of number of options: How much is too much for consumer behaviour, Journal of Consumer Behaviour, Wiley Publication, Vol 16, Issue 6, pp. 153-160, (O) 1479-1838.
  • ABDC “Category A", (Impact Factor 1.708).

  • Arun Sharma, Shreekumar K. Nair, (2018), Feature Complementarity and large assortments: Role of Feature Complementarity in Developing Product, NMIMS Management Review, NMIMS University, Vol. 35, Issue.2, pp. 109-121,0971-1023, UGC, Web of Science, Cabell's International.
  • Bharat Mani, Vineet Nayak, Arun Sharma (2020), Asha Handicrafts: Redefining The Value Proposition Strategy, Ivey Publishing.

Conferences and Workshops

  • Developed an experiential Learning method: “Maverick” for MBA students. This method was implemented and improved for over 5 years. A research paper on it was presented at IIM Lucknow International Conference in 2014.
  • Attended “ISB-Journal of Marketing” Research Workshop at ISB Hyderabad Campus in Jan, 2020.

Other Professional Details

  • Conducted various training and other projects with reputed organizations like Reliance Group, L&T, Raymond, Pantaloons Retail, VFS Global, Edelweiss Group, and ICICI Prudential.
  • Invited by reputed organizations like NASSCOM and ONGC for panel discussion and other assignments.
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