Prof Chittaranjan Bhattacharjee
Director, Centre for Executive Education, SBM, NMIMS, Mumbai
Email: chittaranjan.bhattacharjee@sbm.nmims.edu
Professor has over 31 years of expertise in the domain of Training & Development, Education and Market Research. He has to his credit, trained across sectors like Research, Education, Marketing, Banking Telecom, FMCG, Automobile, BFSI, Travel &Tourism, Media, IT and Pharma, conducted innumerable workshops and trained over 10,000 professionals and designed and delivered Management Development Programs. He also excels as an outbound facilitator and has conducted outbound programs for groups of varied sizes 20-100.
Prof Bhattacharjee has conducted Marketing Research projects for companies like HUL (Dove Soap), Colgate Palmolive (Axion Dish washing paste), HMV (classic music recordings), ICICI Bank (banking behavior), Camlin (Aoron Apha), Godrej Consumer Products (Promotions’ effectiveness), Virbac (pet food market entry and Ostovet, animal feed supplement), H&R Johnson (Marbonite), HEC (Executive Education), Nestle (Maggi Noodles), Reliance Communications, Spinach Retail etc. All of the above are field study, market research study projects which has recommendations, corrective and preventive solutions, market entry strategies, and repositioning.
Academically, he is a Science Graduate with a Master’s Degree in Business Management. In academia he has over 24 years of teaching experience in management and has headed several reputed business schools across the country. He contributed to effective teaching and learning programs for retail institutes, conducted international and domestic research and developed collaborations in higher education with foreign universities. He established the Kuoni Academy (Kuoni Travel Group,India) where he was heading corporate as well as student training.
Positions Held and Organizations Associated with:
- Principal Consultant & Practice Head, Research, Training & Consulting for Serendipity Associates
- Head – Training, Reliance HR Services
- Head – Reliance NIS Sparta Ltd, well known corporate training brand
- Formerly, Dean & COO, Fazlani Altius Business School
- Formerly Associate Director, Institute for Technology and Management (ITM)
Global Leadership Centre, Kharghar, New Bombay
Professor for:
- Jamnalal Bajaj Institute of Management Studies (JBIMS)
- SIES College of Management Studies, Chairperson of PGDBM program, Stints as Teaching Faculty with
- AICAR Business School
- Sprott School of Business of Carleton University, Ottawa, Canada
- Fondazione Campus Lucca, Tuscany, Italy
- L. Dalmia Institute of Management Studies, Mumbai Institute of Management Studies, CVS, Indore, MP.
His Forte is in the domain of Learning/Training and Development are:
- Tourism Marketing Strategy and Marketing Research
- Marketing Management and Research Methodology
- Consumer Behavior and Customer Service & Negotiation
- Retail Management
- Services Management/Marketing
- International/Global Marketing & Strategies
- Finance for Non-Finance
- Selling Skills, Sales & Sales Force Management
- Channel Management Sales, Marketing,
- Strategic Management
- Business Leadership Development
- Outbound & Business Excellence
Additionally, his leisure interests include reading, writing, travelling and photography, news chronicling and travel and films. He is a catholic reader and is passionate about films and travel.
He has written 8 books on Services, Consumer and Shopper Behaviour, Retailing, Marketing Research – and published over 24 papers