Faculty

Dr. Anshika Singh Tanwar

Assistant Professor at School of Business Management, NMIMS Mumbai.

Email : Anshika.Tanwar@sbm.nmims.edu

Academic and Professional Qualification

  • Ph.D. (Full-time) in Marketing from the Indian Institute of Technology, Delhi (2023)
  • MBA in Marketing from Maharaja Agrasen Institute of Technology, Guru Gobind Singh Indraprastha University (2015)
  • B.Sc. (Hons.) Chemistry from Maitreyi College, University of Delhi (2012)

Honors and Awards:

  • Ph.D. thesis recommended for the “Distinction in Research Award” at IIT Delhi.
  • Qualified for UGC-NET (Management) JRF
  • Nominated for All-Rounder Best Student Award, MBA.

TEACHING/COURSE TAUGHT

  • Marketing Management
  • Consumer Behaviour
  • Social Media Marketing
  • Business-to-Business Marketing
  • Research Methodology
  • Sales Management

Teaching Experience

  • Assistant Professor – Jaipuria Institute of Management, Noida
  • Assistant Professor – Christ University, Delhi NCR
  • Guest Faculty – Department of Management Studies (DMS), IIT Delhi (CEP’s Certificate Programme in Digital Marketing)
  • Teaching Assistant – Department of Management Studies (DMS), IIT Delhi

Ph.D. Topic:

  • Role of Influencer Marketing in Electronic Word of Mouth and Purchase Intention of the Digital Consumer.

Research Interest:

  • Influencer Marketing
  • Consumer Behaviour
  • Social Media Marketing
  • Digital Consumer Engagement

Recent Publications:

  • Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2024). Social media influencers: literature review, trends and research agenda. Journal of Advances in Management Research, 21(2), 173-202.
  • Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2022). Trends in influencer marketing: A review and bibliometric analysis. Journal of Interactive Advertising, 22(1), 1-27.
  • Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2021). Influencer marketing as a tool of digital consumer engagement: A systematic literature review. Indian Journal of Marketing, 51(10), 27-42.

Fellowship:

  • UGC NET (Management) JRF 2016
  • Institute Scholarship - IIT Delhi (2018-2022)

Conference:

  • Presented paper titled “Understanding Social Media Influencers Research from 2011-2020: A Bibliometric Analysis” at the BAM2020 international conference by the British Academy of Management and is published in the BAM2020 conference proceedings (ISBN: 978- 0-9956413-3-4)
  • Presented a paper on “Influencer Marketing Research from 2008-2018: An Academic Literature Review and Classification” at ICEBM 2019, organized by BITS Pilani in February 2019 (ISBN: 978-93-86238-65-8)
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