Faculty

Dr. Mala Srivastava

Professor

Email : mala.srivastava@sbm.nmims.edu

Academic and Professional Qualification

  • Ph.D. in Management (Topic: Marketing Strategies of Indian exporters with   special reference to SAARC) from Devi Ahilya University, Indore (2003)
  • Masters in Business Administration with excellent grade from Devi Ahilya   University, Indore (1985)
  • B.Sc. from University of Indore (1981)       

HONORS AND AWARDS:

Teaching Awards:

  • Recipient of the Bombay Management Association’s Outstanding Teacher of Management of the Year Award, 2010.
  • Recipient of “BEST PROFESSOR IN MARKETING MANAGEMENT” presented by CMO Asia with CMO Council as its Strategic Partner and Stars of the Industry Group as a research partner in 2010.

Case awards:

  • Case authored “Build to Sell” (a case on VVF) won the Best Case Award in the category “Changing Market Paradigms”, as a part of the Golden Jubilee Case Writing competition of the Indian Institute of Management, Ahmedabad, 2011.
  • Recipient of a grant for its first Indian Case Study Development Initiative (2007) by the Aditya V. Birla India Centre at London Business School.
  • Case Authored won the Second-best Case in the Case Writing competition conducted by AIMS at Mehsana in April 2005.

MEMBERSHIPS:

  • Professional Membership:
  • Life member Indian Society for Training and Development, New Delhi
  • Life Member, Praachi Association of Psycho-Cultural Dimensions

Courses Taught:

  • Marketing Analytics
  • Consumer Behavior
  • Business Research Method
  • Marketing Management
  • Digital Marketing

Teaching Experience:

  • Consultant with M/s Nomad Defence (Startup), Indore (May 2025 – till date).
  • Professor and Director, Shri Vaishnav School of Management, Indore (August 2023 – April 2025)
  • Dean and Professor, Indian Institute of Management, Kashipur (May 2021 – August 2023)
  • Professor, Indian Institute of Management, Kashipur and Chair, PG Programme (April 2015 – May 2021)
  • Professor and Chairperson, MBA programme, SVKM’s NMIMS University Mumbai (April 2006 – April 2015)
  • Associate Professor, Narsee Monjee Institute of Management Studies (Deemed University), Mumbai (July 2004 – March 2006)
  • Reader at Prestige Institute of Management and Research, Indore (July 2001 – July 2004)
  • Assistant Professor at Prestige Institute of Management and Research, Indore (July 1996 – June 2001)
  • Faculty, School of Management, Pt. Ravi Shankar Shukla University, Raipur (December 1994 – March 1996)

Teaching and pedagogical Innovations:

  • Teaching with simulation

Ph.D. Topic:

  • Marketing Strategies of Indian exporters with special reference to SAARC from Devi Ahilya University, Indore. Year of Passing (2003).

Research Interest:

  • Customer Experience, Branding, Luxury Branding, Spiritual Leadership,

Recent Publications:

  • Gumparthi, V.P. and Srivastava M. (2024) - The Social Influences in Consumer-Brand Relationships: The moderating roles of gender and consumer age - Journal of Promotion Management, 30(5), 767-810.
  • Gumparthi, V.P., Srivastava M. and Chatterjee D. (2021) - Turning point analysis of brand love trajectories - Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 34, 132-163.
  • Sreeram Sivaramakrishnan, Mala Srivastava and Anupam Rastogi (2017) - Attitudinal Factors, Financial Literacy, and Stock Market Participation - International Journal of Bank Marketing 35(5), 818-847.

Case Studies Published:

  • E-comics: Forecasting demand Ivey Publishing W14490-PDF-ENG.
  • Mala Srivastava, Richa Agrawal, Sapna Parashar, S. L. Kalia (2008). Tri Star International Ventures into U.S Market. In Global Marketing by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. Nelson education: Toronto

Refereed Journal Articles:

    • Gumparthi, V.P. and Srivastava M. (2024) - The Social Influences in Consumer-Brand Relationships: The moderating roles of gender and consumer age - Journal of Promotion Management, 30(5), 767-810.
    • Gumparthi, V.P., Srivastava M. and Chatterjee D. (2021) - Turning point analysis of brand love trajectories - Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 34, 132-163.
    • Sreeram Sivaramakrishnan, Mala Srivastava and Anupam Rastogi (2017) - Attitudinal Factors, Financial Literacy, and Stock Market Participation - International Journal of Bank Marketing 35(5), 818-847.
    • Mala Srivastava (2017) - Manufacturing strategy and performance: The moderating role of entrepreneurial orientation - International Journal of Strategic Management 17(1).
    • S Khanvilkar and Mala Srivastava (2015) - Organizational climate in the Indian context: An empirical study of middle level executives - SMART Journal of Business Management Studies 11(2).
    • Mala Srivastava and D Kaul (2014) - Social interaction, convenience and customer satisfaction:  The mediating effect of customer experience - Journal of Retailing and Consumer Services 21(6).
    • Rakhi Thakur and Mala Srivastava (2014) - Adoption Readiness, Personal Innovativeness, Perceived Risk and Usage Intention across customer groups for Mobile Payment Services in India - Journal of Internet Sesearch 24(3), 369-392.
    • Rakhi Thakur and Mala Srivastava (2013) - Customer usage intention of mobile commerce in India: an empirical study - Journal of Indian Business Research, Vol.5 Iss.1, pp. 52 – 72.

Fellowship:

  • Recipient of a grant for its first Indian Case Study Development Initiative (2007) by the Aditya V. Birla India Centre at London Business School.
  • Recipient of the Scholarship from 'Andrew Towl Endowment Fund ' Assigned on 20 Mar2009 for the Harvard GCPCL program.

Grant:

  • Received A Grant Of 550000 For Research Project from CSIR Under Its Research Project Scheme Project. Title Predictors of Students Polital Participation In The Context Of Social Media: A Mediator Model.
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