Hari Kumar T.S. Iyer
Associate Professor
Academic and Professional Qualification
- Ph.D., Savitribai Phule Pune University. Major: Marketing Management
- MMM, JBIMS, University of Mumbai, 1998. Major: Marketing
- B.Sc., University College, University of Kerala, 1985. Major: Physics, Chemistry & Mathematics
Email: harikumar.iyer@sbm.nmims.edu
Teaching Experience- 6 years
Teaching and Pedagogical Innovations
Industry caselets and situations, concept oriented articles
TEACHING/COURSE TAUGHT
- Marketing Management in Pharma
- Launching a new division in Pharma
- Pricing Strategy in Pharma Industry
- Launching a new product in Pharma
- Strategic Brand Management in Pharma
- CRM in Pharma
- Principles and Practices of Sales Management
Industry/ Consulting Experience - 26 years
- General Manager, Concept Pharmaceuticals Limited. (June 2005 - September 2010)
- Marketing Head, US Vitamins Limited. (May 2004 - March 2005)
- General Manager, Alembic Limited. (April 2003 - March 2004)
- Deputy General Manager, Cadila Healthcare Limited. (June 2002 - March 2003)
- SBU Head, Unichem Laboratories Limited. (1999 - 2002)
- Corporate Planning & Business Development Manager (Executive Assistant to CMD), Unichem Laboratories Limited. (1995 - 1998)
- Marketing Manager, Unichem Laboratories Limited. (1993 - 1995)
- Regional Manager, Unichem Laboratories Limited. (1991 - 1993)
- Training Manager, Unichem Laboratories Limited. (April 1989 - September 1991)
- Front line selling experience with Pfizer Ltd., Glaxo Ltd., Oberoi Hotels, Eureka Forbes, Titan Watches and Food specialties Ltd.
Service to the University
Service to the School
- Secretary, Faculty Council (June 2011 - Present)
Ph.D. Topic
- A study of the impact of retail practices followed in prescription based Pharmaceutical Market on Brand Prescription leakages with special reference to western suburbs of Mumbai city.
Research Interest
- Brand Management, Strategy development and execution, Sales management and startup businesses.
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