Associate Professor and Area Chairperson Marketing
Phone - (022) 4235-5832
Email: hitesh.kalro@sbm.nmims.edu
Academic and Professional Qualification
- PhD, Marketing Strategy and Innovation, School of Business and Economics, Loughborough University, United Kingdom, 2016
- MSc., International Business, University of Birmingham, United Kingdom, 2008
- B.E., Electrical and Electronics Engineering, Hindustan College of Engineering (Anna University Certified), India, 2006
Honors and Awards
- Best presentation in the Innovation and Management Stream at the Midland Regional Doctoral Colloquium at University of Birmingham, 2013
Teaching Experience
Sessional Lecturer, Nottingham Business School, Nottingham Trent University, (September 2013 – April 2016)
Industry Experience
- Business Development Executive, Frost & Sullivan, Chennai, India, (March 2010 – September 2010)
- Business Analyst, Mobius Knowledge Services, Chennai, India, (September 2009 – March 2010)
- Research Executive (part-time), Vector Research, Birmingham, (February 2008 – April 2008)
- Business Development Executive, Godrej & Boyce Mfg. Co. Ltd, Chennai, India, September (2006 – April 2007)
Ph.D. Topic
The Impact of Ambidextrous Market Learning on Product Advantage and Product Performance in High-Tech Firms
Teaching Interest
Design thinking and Product strategy
Digital Marketing
Marketing strategy
Business research Methods
Quantitative marketing research
Customer Centricity and Customer Analytics
Research Interest
Marketing strategy implementation, New Product Development, Innovation management in high-tech industries, Entrepreneurship and Small business Management, Research Methods, Digital Marketing, Investment behaviour in Banking and Financial Services Industries (BFSI)
Recent Publications
Refereed Journal Articles
- Kalro, H. and Joshipura, M., 2023. Product attributes and benefits: integrated framework and research agenda. Marketing Intelligence & Planning, 41(4), pp.409-426. (ABDC – A, SCOPUS (Cite Score – 7.0), WoS-SSCI (Impact Factor: 4.4), ABS – 1)
- Thakker, N., Kalro, H., Joshipura, M. and Mishra, P., 2023. Mutual funds marketing: a hybrid review and framework development. International Journal of Bank Marketing, 41(7), pp.1803- 1828. (ABDC – A, SCOPUS (Cite Score – 9.9), WoS-SSCI (Impact Factor: 5.3), ABS – 1)
- Kalro, H. and Joshipura, M., 2024. Role of Product advantage in shaping product outcome: A hybrid review. Marketing Intelligence & Planning (ABDC – A, SCOPUS (Cite Score – 7.0), WoS- SSCI (Impact Factor: 4.4), ABS – 1)
Edited book
Kalro, H. (ed.) 2023, The role of product and brand attributes on customer satisfaction, Imperial Publications, Mumbai, India