Hitesh Kalro
Assistant Professor and Area Chairperson Marketing
Phone - (022) 4235-5832
Email: hitesh.kalro@sbm.nmims.edu
Academic and Professional Qualification
- PhD, Marketing Strategy and Innovation, School of Business and Economics, Loughborough University, United Kingdom, 2016
- MSc., International Business, University of Birmingham, United Kingdom, 2008
- B.E., Electrical and Electronics Engineering, Hindustan College of Engineering (Anna University Certified), India, 2006
Honors and Awards
- Best presentation in the Innovation and Management Stream at the Midland Regional Doctoral Colloquium at University of Birmingham, 2013
Teaching Experience
- Sessional Lecturer, Nottingham Business School, Nottingham Trent University, (September 2013 – April 2016)
Industry Experience:
- Business Development Executive, Frost & Sullivan, Chennai, India, (March 2010 – September 2010)
- Business Analyst, Mobius Knowledge Services, Chennai, India, (September 2009 – March 2010)
- Research Executive (part-time), Vector Research, Birmingham, (February 2008 – April 2008)
- Business Development Executive, Godrej & Boyce Mfg. Co. Ltd, Chennai, India, September (2006 – April 2007)
Ph.D. Topic
- The Impact of Ambidextrous Market Learning on Product Advantage and Product Performance in High-Tech Firms
Teaching Interest:
- Design thinking and Product strategy
- Digital Marketing
- Marketing strategy
- Business research Methods
- Quantitative marketing research
- Customer Centricity and Customer Analytics
Research Interest
- Marketing strategy implementation, New Product Development, Innovation management in high-tech industries, Entrepreneurship and Small business Management, Research Methods, Digital Marketing, Investment behaviour in Banking and Financial Services Industries (BFSI)
Recent Publications:
Refereed Journal Articles
- Kalro, H. and Joshipura, M., 2023. Product attributes and benefits: integrated framework and research agenda. Marketing Intelligence & Planning, 41(4), pp.409-426. (ABDC – A, SCOPUS (Cite Score – 7.0), WoS-SSCI (Impact Factor: 4.4), ABS – 1)
- Thakker, N., Kalro, H., Joshipura, M. and Mishra, P., 2023. Mutual funds marketing: a hybrid review and framework development. International Journal of Bank Marketing, 41(7), pp.1803- 1828. (ABDC – A, SCOPUS (Cite Score – 9.9), WoS-SSCI (Impact Factor: 5.3), ABS – 1)
- Kalro, H. and Joshipura, M., 2024. Role of Product advantage in shaping product outcome: A hybrid review. Marketing Intelligence & Planning (ABDC – A, SCOPUS (Cite Score – 7.0), WoS- SSCI (Impact Factor: 4.4), ABS – 1)
Edited book
- Kalro, H. (ed.) 2023, The role of product and brand attributes on customer satisfaction, Imperial Publications, Mumbai, India
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