Bala Krishnamoorthy


Email:  bala.krishnamoorthy@sbm.nmims.edu

Dr. Bala Krishnamoorthy has about 30+ years of work experience in teaching, institutional building, research and consulting. She is presently the Associate Dean & Professor of Strategy, at School of Business Management, NMIMS University, Mumbai

Dr.Krishnamoorthy holds a PG degree from the University of Madras, PG degree from the School of Planning, CEPT Ahmedabad and a PhD From JBIMS, Mumbai. She has the coveted Fulbright scholar and also has received scholarship and attended HBS for case teaching and participant centred learning methods. She has contributed to institutional development and has been part of the Board of Management at NMIMS University. She spearheaded the processes for AACSB accreditation for SBM-NMIMS which lead to the initial accreditation for SBM-NMIMS.

She has designed and conducted Executive Development Programs for banks, companies and academic institutions. She is also a regular trainer with some of the leading executive development training institutes.

She has contributed to the area of strategy, at SBM immensely by developing new courses, adding faculty members and curricular improvements as area chairperson in the last 15 years.

She held positions of institutional responsibilities for Industry Partnerships, chairperson for MBA admissions and faculty in charge for career advancement, Industry Institute Partnership Cell (IIPC) etc. She has also developed Industry electives for adding value to the teaching-learning process in the MBA program.

Dr. Krishnamoorthy has 20 articles in the ABDC (Australian Business Deans Council) Journal list in the last 5 years along with case-studies with teaching notes published in Ivey case publishing house, the case centre (ECCH) and Emerald Case publishing house. Her book on Environmental Management Text and cases is published by Prentice Hall of India in its third edition in 2017.

She is a PhD Research Guide at SBM-NMIMS. Three students have received the doctoral degree with her guidance and four candidates have submitted a synopsis. She is an external examiner for PhD viva at TISS, NITIE – Mumbai, NIRMA University, Goa University, South Gujarat University Vallabh Vidya Nagar, Anand.


  • Strategic Management
  • Strategic Perspectives in Indian Businesses
  • Strategy Implementation
  • Management consulting
  • Simulation
  • Environmental Management
  • Ethics & CSR
  • Seminar on Strategic Management for Ph.D program

Expertise and Research Interest

No. of Citations– 183, H index -6, i10 index -4

Research gate number of reads -323

Orchid ID 0000-001-5771-4387

Scopus Author ID 56259263400

Selected Publications

  • Bishwajit Nayak, Som Sekhar B, Bala Krishnamoorthy, (2021-22), Integrating the dialectic perspectives of Resource-Based View and Industrial Organization Theory for Competitive Advantage – A Review and Research Agenda, Journal of Business & Industrial Marketing, Emerald Group Publishing, Online Published: 03.05.2022, ISSN: 0885-8624, 2052-1189, ABDC "A", Scopus, Web Of Science, Impact Factor: 3.462, https://doi.org/10.1108/JBIM-06-2021-0306
  • Bishwajit Nayak, Som Sekhar Bhattacharyya, Bala Krishnamoorthy, (2021-22) Exploring the black box of competitive advantage – An integrated bibliometric and chronological literature review approach, Journal of Business Research, Elsevier, Volume 139, Pages 964-982, ISSN 0148-2963 (P), 1873-7978(O), ABDC "A", Scopus, Web of Science, Impact Factor: 7.55, https://doi.org/10.1016/j.jbusres.2021.10.047
  • Biswajit Nayak, Som Sekhar Bhattacharyya, Bala Krishnamoorthy, (2021-22), Explicating the role of emerging technologies and firm capabilities towards attainment of competitive advantage in health insurance service firms, Technological Forecasting and Social Change, Elsevier, Vol. 170, Sep'20, 120892 , 0040-1625, 1873-5509, ABDC "A", Scopus, Web of Science, Impact Factor: 8.593, https://doi.org/10.1016/j.techfore.2021.120892
  • Biswajit Nayak, Som Sekhar Bhattacharyya, Bala Krishnamoorthy, (2020-21), Strategic advantage through social inclusivity: An empirical study on resource based view in health insurance firms in India, Journal of Cleaner Production, Elsevier , Volume 298, 20 May 2021, 126805, 0959-6526, 1879-1786, ABDC "A", Scopus, UGC, Impact Fatcor: 9.297 https://doi.org/10.1016/j.jclepro.2021.126805
  • Girish Bagale, Bala Krishnamoorthy, Hema Date, (2022-23), Adoption of Electronic Commerce In Indian MSMEs, Academy of Marketing Studies Journal , Jordan Whitney Enterprises, Accepted Sep'2022, ISSN: 1095-6298, 1095-6298 , ABDC "B", Scopus, Accepted September'2022
  • Amit Kumar & Bala Krishnamoorthy, (2022-23), Business analytics capability and its effect on firm performance in Indian Firms - An empirical study, ABDC "B", Scopus, Accepted July’22
  • Kalicharan Sabat, Som Sekhar Bhattacharyya, Bala Krishnamoorhty, (2022-23), Circular economy in pharmaceutical industry through the lens of stimulus organism response theory, European Business Review, Emerald Group Publishing, Published Online: 29 July 2022, ISSN: 0955-534X, 1758-7107, ABDC "B", Scopus, Web Of Science, https://doi.org/10.1108/EBR-02-2022-0037
  • Kali Charan Sabat, Bala Krishnamoorthy, Som Sekhar Bhattacharyya, (2021-22), Green Drivers and Green Enablers in Pharmaceuticals Supply Chain: In the context of an Emerging Economy, The TQM Journal, Emerald Group Publishing, Accepted 2nd May 2022, ISSN: 1754-2731, 1754-274X , ABDC "B", Scopus, Web Of Science, https://doi.org/10.1108/TQM-11-2021-0333
  • Gayathri Sampath, Somsekar Bhattacharya, and Bala Krishnamoorthy, (2020-21), Micro foundations approach to strategic agility – exploration to operationalisation , Journal of General Management, Sage Publications, Vol 46, Issue 2, 2021, (P) 0306-3070, (O) 1759-6106, ABDC "B", Scopus https://doi.org/10.1177/0306307020939359
  • Bishwajit Nayak, Som Sekhar Bhatacharya, Bala Krishnamoorthy, (2019-20), Integrating wearable technology products and big data analytics in business strategy: A study of health insurance firms, Journal of Systems and Information Technology, Emerald Publishing Limited, Vol. 21 No. 2, pp. 255-275, 13 May 2019, 1328-7265, ABDC "B", Scopus, https://doi.org/10.1108/JSIT-08-2018-0109
  • Bishwajit Nayak, Som Sekhar Bhatacharya, Bala Krishnamoorthy, (2019-20), Application of digital technologies in health insurance for social good of bottom of pyramid customers in India, International Journal of Sociology and Social Policy, Emerald Publishing Limited, Vol. 39 No. 9/10, pp. 752-772, 9 September 2019, 0144-333X, ABDC "B", Scopus, Web of Science, https://doi.org/10.1108/IJSSP-05-2019-0095
  • Amit Kumar,Bala Krishnamoorthy, Divakar B. Kamath, Christine Dlima, (2022-23), Business Analytics Adoption in Firms, International Journal of Business Information systems- IJBIS, Inderscience Enterprises Ltd., Vol. 40, Issue. 4, ISSN: 1746-0972 (P) 1746-0980 (O), ABDC "C", Scopus,  10.1504/IJBIS.2020.10030813
  • Dinesh Panchal, Bala Krishnamoorthy, Vivekanand Khanapuri, Ashu Sharma, (2021-22), Formulation of Proxy Measures: Measuring Business Model for Improving Competitiveness, International Journal of Global Business and Competitiveness, Springer International Publishing, Online Published 22nd March 2022, (P) 0973-4619, (O) 0976-1888, ABDC "C", https://doi.org/10.1007/s42943-022-00051-1
  • Poulami Banerjee, Dr. Manjari Srivastav, Dr. Bala Krishnamoorthy, (2021-22), A Gender Based Comparative Analysis Of Generation X And Y On Emotional Contagion: The Qualitative Perspective, Business Perspectives and Research, KJ Somaiya Institute of Management Studies & Research, Published February 3, 2022, 2394-9937, 2278-5337, ABDC "C", Scopus https://doi.org/10.1177/22785337211070361
  • Ramakrishnan Ramamurthi, Rajan Saxena, Bala Krishnamoorthy, Gordhan Saini, (2021-22), Organizational Factors Influencing Internationalization of Indian Manufacturing Companies: An Empirical Analysis, Indian Journal of Industrial Relations, Shri Ram Centre for IR & HR, Vol. 57, No. 2, October 2021, 0019-5286, 0019-5286 , ABDC "C"
  • Ramakrishnan Ramamurthi, Rajan Saxena, Bala Krishnamoorthy, Gordhan Saini, (2021-22), Measuring the degree of internationalization (DOI) of Indian manufacturing companies, Indian Journal of Marketing, Associated Management Consultants Private Limited, Vol. 51, Issue 10, ISSN: 0973-8703, ABDC "C", Scopus, UGC, 10.17010/ijom/2021/v51/i10/166438
  • Poojaa Gokarna, Bala Krishnamoorthy, (2021-22), Corporate Social Responsibility In The Time Of Covid-19 Pandemic: An Exploratory Study Of Developing Country Corporates, Corporate Governance and Sustainability Review, Virtus Interpress, Vol.5, Issue 3, pp.73-80, ISSN Online: 2519-898X ISSN Print: 2519-8971 , ABDC "C", https://doi.org/10.22495/cgsrv5i3p6
  • Poojaa Gokarna, Bala Krishnamoorthy, (2021-22), Endemic Corporate Responsibility Dimensions In The Developing Economy: An Exploratory Study, Corporate Governance and Sustainability Review, Virtus Interpress, Volume 5, Issue 1, Page no 31 - 38, January 2021, ISSN Online: 2519-898X ISSN Print: 2519-8971 , ABDC "C", https://doi.org/10.22495/cgsrv5i1p4
  • Amit K, Bala Krishnamoorthy, (2020-21), Business Analytics Adoption in Firms: A Qualitative Study Elaborating TOE Framework in India, International Journal of Global Business and Competitiveness, Springer International Publishing, 15, pages80–93(2020) / 12.08.2020, (P) 0973-4619, (O) 0976-1888, ABDC "C",1007/s42943-020-00013-5
  • Dinesh Panchal, Bala Krishnamoorthy, (2020-21), Emerging perspectives on business model typologies, International Journal of Business Excellence, Inderscience Publishers Ltd, Vol.21, No.3, July' 2020, (P) 1756-0047, (O) 1756-0055, ABDC "C", Scopus, UGC https://www.inderscience.com/offer.php?id=108208
  • Kali Charan Sabat, Bala Krishnamoorthy, (2020-21), Sustainable supply chain management practices and their mediation effect on economic returns, Corporate Governance and Sustainability Review, Virtus Interpress, Vol. 4 Issue 1. pp.8-20, 2519-8971 (P) 2519-898X (O), ABDC "C", http://doi.org/10.22495/cgsrv4i1p1
  • Bala Krishnamoorthy, Archana Shivkumar, (20219-20), Punjab National Bank: Implementing core banking solution, International Journal of Services Technology and Management, Inderscience Publishers Ltd, Vol. X, (O)1741525X (P)14606720, ABDC "C", Web of Science https://www.inderscienceonline.com/doi/abs/10.1504/IJSTM.2020.110366
  • Dinesh Panchal, Dr. Bala Krishnamoorthy, (2019-20), Developing and Instrument for Business Model Dimensions: Exploring Linkages with Firm Competitiveness, International Journal of Global Business and Competitiveness, Springer International Publishing, 14, 24-41, Published Online 20.12.2019, (P) 0973-4619, (O) 0976-1888, ABDC "C", https://doi.org/10.1007/s42943-019-00004-1
  • Bishwajit Nayak, Som Sekhar Bhatacharya, Bala Krishnamoorthy, (2019-20), Democratizing health insurance services; accelerating social inclusion through technology policy of health insurance firms, Business Strategy and Development  Wiley series, Wiley online Library, Online 15April 2019 , Online 2572-3170, ABDC "C", https://doi.org/10.1002/bsd2.59
  • Biswajit Nayak, Bala Krishnamoorthy, Som Sekhar  Bhattacharya, Prasanta Pathak., (2018-19), Customer Preferences for Health Insurance Product Attributes, Journal of Services Research, UMAK Education Trust, Vol 18, Issue 1, (P) 0972-4702, ABDC "C", UGC, https://www.proquest.com/docview/2162376350?pq-origsite=gscholar&fromopenview=true
  • Siddhartha Rajagopal, Bala Krishnamoorthy, Vivek Khanapuri , (2018-19), Competitive Logistics Capability for sustainable organizational Performance: a study of textile industry in India, International Journal of Logistics Economics and Globalization, Inderscience Publishers Ltd, Vol 7, Issue 2, pp 105-224, (P) 1741-5373, (O) 1741-5381, ABDC "C", UGC, https://doi.org/10.1504/IJLEG.2018.092430
  • Somesh Gaur, Bala Krishnamoorthy, Emergence of multipresence – a theoretical underpinning, International Journal of Business Information System, Inderscience Publishers Ltd, Vol.27, No.1, pp.123-134, (O)17460980 (P)17460972, ABDC "C", Scopus, UGC, https://ideas.repec.org/a/ids/ijbisy/v27y2018i1p123-134.html
  • Bala Krishnamoorthy, Madhavi Damale, (2018-19), Models of Innovations: an overview of perspectives and expositions, International Journal of Value Chain Management, Inderscience Publishers Ltd, Vol. 8, No. 4, pp.342-362, (O)17415365 (P) 17415357, ABDC "C", Scopus, UGC, https://www.inderscienceonline.com/doi/abs/10.1504/IJVCM.2017.089374
  • Gayathri Sampath, Bala Krishnamoorthy, (2017-18), Is Strategic agility the new Holy Grail?, International Journal of Business Excellence, Inderscience Publishers Ltd, Vol. 13, No. 2, Page No. 160-180, (P)1756-0047, (O)1756-0055, ABDC "C", Scopus, UGC https://www.inderscienceonline.com/doi/abs/10.1504/IJBEX.2017.086323


Book Chapter Published

  • Divya Gupta, Bala Krishnamoorthy, (2022-23), Multi-channel Socializing—Fastening Your Social Seat Belt, Socializing 30,000 Feet Up in the Sky, Flexibility, Innovation, and Sustainable Business, pp. 193-206, Springer, Singapore, ISBN: 978-981-19-1696-0, 978-981-19-1697-7, https://link.springer.com/chapter/10.1007/978-981-19-1697-7_14

Conferences and Workshops

  • Krishnamoorthy, B., Sampath, G. (2017). "The Emerging World Order of Digital Economy: Strategic Perspectives". Mumbai: Presented at 2nd NMIMS Business School Industry Interaction Conference, Business Excellence in Digital Economy.
  • Krishnamoorthy, B.,Siddarth Rajagopal. (2013). Logistics Performance in the Textile Sector (pp. 8). gwalior: International Conference on Management & Business Research ( ICMBR) at Gwalior on November 23-24,2013, organized by The Society Of Technical and Management Professionals (STMP). www.stmp.co.in
  • Krishnamoorthy, B., Gayathri Sampath. (2013). Are Indian Banks Strategically Agile? Scope for adopting strategic agility to banking sector (pp. 12). Tamil Nadu: Great Lakes – Union Bank Conference Theme: Emerging Issues in Banking & Finance.
  • Mazumdar, S., Krishnamoorthy, B., Mohanty, C. (2011). Future Group- Sourcing and Logistics. In Building Competencies for Sustainability and Organizational Excellence. Macmillan publishers.

Consulting/Research Project

  • Consultant to B schools for training on Assurance of Learning, Academic Audit for NBA and Mission writing exercises & teaching learning processes. Consultant for reviewing Initial accreditation reports for Indian B schools.

Contribution to Community -Been a part of Green evangelists’ team – providing consulting solutions to develop sustainability reports. Trainer for building managerial skills to managers of cooperative banks in Maharashtra. Developed case studies in the social sector.


  • Awards: Recipient of Best teacher of Management Award 2005-2006 from Bombay Management Association – BMA & from School of Business Management, NMIMS 2008
  • Recipient of Full bright IAELP fellowship for the year 2003-2004 with Hass School of Business USA.
  • Trained in case method and participant centred learning methods at Harvard Business School
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