Faculty

Pratistha Chandra

Assistant Professor

Email : pratistha.chandra@sbm.nmims.edu

Academic and Professional Qualification

  • Double badged Ph.D. degree, IIT Bombay and Monash University, Australia, 2023
  • MBA, Indian Institute of Information Technology, Allahabad (IIIT-A)
  • B.Tech. (Electrical and Electronics Engineering), IMS, Ghaziabad, affiliated to Dr. A.P.J Abdul Kalam Technical University.

Research Experience:

  • Ph.D. at IIT Bombay (SJMSOM) and Monash University, Australia (Faculty of IT).
  • Ph.D. thesis on “Sustainability based Strategy Planning using Multiple Criteria Decision Making”.
  • Seed Innovator with the Suzuki Innovation Program (accelerator cohort), a collaboration of Suzuki Innovation Center, IIT Hyderabad and IIM Ahmedabad.
  • Startup development - Proposed innovative idea, seed idea development (market research, mvp development, customer validation etc.), start-up pitching.

Industry Experience:

  • Systems Engineer at Infosys Technologies Limited – Programming for successful project deliverables at Apple’s offshore development centre in Mangalore, production support for Apple online store and iPad app for The Boeing Company (2010 to 2015).

Contribution to the School/University:

  • Developed three new courses for the school on Data privacy, security and governance, Entrepreneurship management and Leading Digital Transformation.
  • Developed and conducted novel hands-on workshop on Entrepreneurship.
  • Mentorship (summer internship) for MBA, MBA DT students.
  • Mentorship (WeCare internship) for MBA program.
  • Conducted Industry speaker sessions.

Courses taught

  • Corporate Sustainability, Data Privacy, security and governance, Entrepreneurship management, Capstone Business Simulation, Entrepreneurship in Healthcare, Leading Digital Transformation.

Research Interest

  • Strategy Planning, Sustainability, Decision-making, Information Systems and Technology, E-commerce, Entrepreneurship, Digital platforms.

Publications and Conference presentations

  • Pratistha Chandra, Chung-Hsing Yeh and Pankaj Dutta (2026). Strategy planning to mitigate barriers for sustainability of electronic national agricultural marketplace platforms. Submitted to International Journal of Emerging Markets (Under review).
  • Pratistha Chandra (2026). Fuel crisis & landfills: Why India needs localised waste-to-energy for true resilience. The Economic Times newspaper, ET Government, June 2026. Access link: https://government.economictimes.indiatimes.com/blog/fuel-crisis-landfills-why-india-needs-localised-waste-to-energy-for-true-resilience/131519694
  • Pratistha Chandra (2026) - Building Viksit Bharat through sustainable waste management: Pathways from Mahakumbh 2025. Contemporary Issues in Emerging Markets Conference (CIEMC 2.0) at IIM Bodhgaya, in collaboration with The Peoples' Friendship University of Russia (RUDN). Link: https://iimbg.ac.in/wp-content/uploads/2026/05/book_of_abstract_ciemc2.0.pdf
  • Pratistha Chandra, Chung-Hsing Yeh and Pankaj Dutta (2023). Managing strategies for mitigating barriers to sustainable e-waste collection in India. Benchmarking: An International Journal (ABDC: type B) 10.1108/BIJ-12-2021-0776.
  • Pratistha Chandra(2025). From Constraint to Capability: Startup driven technological innovation for sustainable development in an emerging economy. Submitted to International Journal of Entreprenuership and Innovation in emerging economies, Scopus Indexed. (Under review)
  • Pratistha Chandra(2025). Sustainability at Mahakumbh 2025: Lessons for waste management. 14th ROGE Conference – Promoting sustainability at the University of Oxford, Said Business School in August 2025.
  • Book chapter - Pratistha Chandra, Chung-Hsing Yeh and Pankaj Dutta (2022). Role of e-commerce during COVID-19 in Asia. World Scientific Publishing. https://doi.org/10.1142/9789811245992_0018
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