Faculty

Preeti Nayal

Assistant Professor

Academic and Professional Qualification

  • Fellow, Marketing 2016-2021 NITIE, Mumbai
  • PGDM, Marketing 2009-2011 Business School of Delhi
  • B. E., Computer Science 2005-2009 G. B. Pant Engineering College, Uttarakhand.

TEACHING/COURSE TAUGHT

  • Marketing Management
  • Digital Marketing
  • Integrated Marketing Communication
  • Mobile Marketing

Teaching Experience

Faculty, Marketing Department, IMT Ghaziabad (9th November 2020- May’2021)

  • Taught Integrated Marketing Communication to Flagship Program of IMT
  • Taught Mobile Marketing as a Subject Matter Expert to Executive PGDM
  • Member of Marketing and Branding Committee for IMT

Industry Experience:

5+ years of experience in business development and sales.

Ph.D. Topic: Enhancing Intention to Redeem Digital Coupon among Moviegoers

 

Recent Publications

  • Nayal, P., & Pandey, N. & Paul, J. (2021). Examining m-Coupon Redemption Intention among Consumers: A Moderated Moderated-Mediation and Conditional Model. International Journal of Information Management. (ABDC-A*) DOI: 10.1016/j.ijinfomgt.2020.102288
  • Nayal, P., & Pandey, N. Framework for usage intention of digital coupons: A SPADM approach. Journal of Strategic Marketing (ABDC-A) 
  • Nayal, P., & Pandey, N. (2020). Digital Coupon Redemption: Conceptualization, Scale Development and Validation. Australasian Journal of Information Systems (ABDC-A)
  • Pandey, N., Nayal, P., & Rathore, A. S. (2020). Digital marketing for B2B organizations: structured literature review and future research directions. Journal of Business & Industrial Marketing (ABDC-A)
  • Nayal, P., & Pandey, N. (2020). Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions. Journal of Promotion Management (ABDC-B)

Accepted

  • Nayal, P., & Pandey, N. (2020). What makes a moviegoer redeem digital coupons? A grounded theory approach. Journal of Promotion Management (ABDC-B)

Published Book Chapters

  • Nayal, P., & Pandey, N. (2020). Role of Social Media in Healthcare Branding: Insights for Marketing Practitioners (IGI Publication). DOI:10.4018/978-1-7998-3034-4.ch001

Paper Presentation in Conferences

  • “Instrument Development for Digital Coupon Redemption Intention” in third National Conference on Industrial Engineering and Technology Management (NCIETM-2018), NITIE Mumbai: 30th Nov- 1 st Dec, 2018.
  •  “Intention to redeem m-coupons: The role of personal innovativeness, perceived convenience and perceived risk” in 15th SIMSR Global Marketing Conference-2020 “MarkTech 2.0”, 23rd Jan-24th Jan, 202

Academic Service

  • Active reviewer for International Journal of Consumer Studies (ABDC-A)
  • Active reviewer for International Business Review (ABDC-A)
  • Book Chapters Review for IGI Publication
  • Active reviewer for Australian Journal of Information Systems(ABDC-A)
  • Active reviewer for Journal of Promotion Management(ABDC-B)
  • Active reviewer for Journal of Marketing Theory and Practice (ABDC-B)

Certification

  • “The Fundamental of Digital Marketing” - Google Digital Unlocked – Issued in 2018
  • “Marketing Analytics”- Coursera- 2020
  • “Marketing in Digital World”- Coursera-2020
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