Faculty

Purnima Mehrotra

Associate Professor

Email : purnima.mehrotra@sbm.nmims.edu

Academic and Professional Qualification

• Ph.D. in Communication, University of Kentucky– Lexington, KY, USA 2009
• Post Graduate Diploma in Marketing Communication, MICA– Ahmedabad, India 1998
• B.A. in Economics, Lucknow University –Lucknow, India 1995

Teaching Experience

• Professor, Behavioral Science (B.Sc.), Anant National University, Jan – Dec 2022
• Associate Director At CSBC & Visiting Faculty At Ashoka, Ashoka University, Apr 2018-April 2023

Teaching and pedagogical Innovations

• Teaching research by getting individual students in classes of up to 25 students to complete end-to-end projects in a single semester
• Teaching communication theory and media literacy by getting students to document, analysze and present media consumption habits of their entire Households. This surfaces in a very organic way the domination, albeit via different platforms, of media in many demographics.
• Employing role-play and feedback loops in teaching assertiveness and persuasive speech.

Industry Experience

• Consultant, Asian Centre For Entertainment Education, Ngo, June 2017-Mar 2018
• C4d State Consultant On Nutrition, Unicef, May 2016-Dec 2017
• Associate Director, Monitoring & Evaluation (M&E), Dasra, Foundation Building Stakeholders’ Capacity And Collaborative Partnerships, Aug 2015-Apr 2016
• Senior Program Officer, Population Council Ingo Conducting And Building Research Capabilities, July 2012 -June 2015
• Research Scientist, Department Of Community Medicine & Healthcare– Farmington, Ct, Usa, University Of Connecticut, Jan 2011 - May 2012
• Post-Doctoral Fellow - Department Of Social And Behavioral Health – Richmond, Va, Usa, Virginia Commonwealth University, Sep 2009 - Dec 2010
• Graduate Research & Teaching Assistant - Department Of Communication – Lexington, Ky, Usa, University Of Kentucky, Jan 2003 - Aug 2009
• Consultant – New York, Ny, Usa, United Nations Fund For Population (Unfpa), May - Aug 2008
• Consultant, Customer Insights Asia Pacific Market Research Firm, April – Aug 2005,
• Account Manager–London, United Kingdom, Media Reach Advertising Ethnic Advertising Experts In The Uk, Jan 2002-Jan 2003
• Media planner, lowe lintas advertising agency, jun 1998 – sep 2001

Service to the School

• Establishing the Centre for Behavioral Design at Anant University in collaboration with intellectual and implementation partners to conduct original basic and applied research by bringing together the methodological strengths of B.Sc and strategic design research

Ph.D. Topic:

• A Test of an adapted Multiple Domain Model in understanding sexual behaviors among young people in India: Implications for media interventions.

Research Interest:

• Public Health Promotion Campaigns, Impact Assessment of communication interventions, Content Analysis, Popular Culture