Faculty

Shashank Mehra

Associate Professor

Subjects Teaching

  • Business Analytics, Data Analytics tools and techniques, Marketing analytics, Retail analytics, Business Research Methodology, Business Statistics.

Major Achievement, Honours and Awards

  • Two scholars completed PhD.
  • Conceptualized, Designed and Execute Centre for Retail and Entrepreneurship Programmes.
  • Established and headed IQAC (Internal Quality Assurance Cell) of the University. Conceptualised and implemented "Outcome Based Education (OBE)” systems and processes at university level.
  • Key member of the following teams:  Academic Process Development, Industry Interface, Extra Curricular, Events, Examination, Admissions.
  • Visited Europe on exchange program with Faculty of Economics, Slovenia. July 3-July29, 2017.
  • National Level player of Table-Tennis, represented as Captain of Rajasthan Team, and participated at National level tournaments for 12 consecutive years. Received SAI(Sports Authority of India) Scholarship for 3 years.

Selection Panel

  • Member of Selection panel for Delhi School of Economics for the program MHROD and MIB.
  • Member of section panel for MBA/PGDM students at various university and colleges.

Teaching Experience

  • 21 Years teaching experience. Teaching course at PhD, Post graduate and graduate level.

Teaching Interest

  • Business Analytics, Data Analytics tools and techniques, Marketing analytics, Retail analytics, Research Methodology, Text Mining, Qualitative data analysis

Service to University

  • Faculty In charge of Publication Relation committee.

Research Interest

  • Online Gaming Experience, Text Mining, Fantasy Sports in India, Consumer Experience Of AI Over The Top Streaming Services (OTT),  FINTECH and EDUTECH areas.

Research Publication

Journals

  1. Mehra Shashank, Das M, Singh Vivek, , "Employee Demography and Employee Engagement-An Empirical Study on IT Employees”, SCMS Journal of Indian Management, Jan-Mar 2021 pp.59-74.(Scopus Indexed)
  2. Mehra Shashank , Shakeel Moonis,  (2017), "Store Format Choice Behaviour for Organised and Unorganised stores of NCR in India A Discriminant Analysis" Int. J. Business Innovation and Research, Vol. 1, No. 3, pp.345-363.(Listed in ABDC-Category C, Scopus).
  3. Mehra Shashank, Shakeel Moonis(2016), "Determining store attribute salience on store choice behaviour in an emerging market – the case of Indian grocery market”,  International Journal of  Indian Culture and Business Management, Vol. 12, No. 4, 2016, pp. 489-507. (Listed in- ABDC-Category C).
  4. Mehra Shashank, Naryanan Santhi, Parimo Daleep,"Gender and Work Engagement among STEM Academicians in Private Universities”(2020), Our Heritage, Vol-68, No. 30 Feb, pp1584-1599. UGC-Approved Journal.
  5. Mehra Shashank, Bansal Rachna, Bhardwaj Neha, "An empirical examination of factors that influence work motivation of academic staff in higher education”, Indian Management Studies Journal, Vol 23, No 1, pp 111-138.UGC Approved Journal
  6. Mehra Shashank , Khan Sanober, (2019),"Implications of Merger & Acquisition on HR strategies of the Acquiring Indian firms: A Structure Equation Modelling approach" Effulgence, Vol 17, No. 02, pp. 77-91.UGC-Approved Journal
  7. Mehra Shashank, Khan Sanober(2019), "Litmus Test of HR Strategies: A Pre and Post Merger study of HR Strategies in IT industry”, Universal Review Journal, Vol.8, Issue 5, pp.84-110. UGC-Approved Journal. 10 May, 2019.
  8. Lakshmi V, Jindal M, Nanda B, Mehra Shashank (2018), "The Impact of Usage of Social Media on Quality of Sleep in Medical Undergraduates” International Journal of Current Medical and Applied Sciences, Vol., No.19 ,No.2  pp 41-45.
  9. Mehra Shashank, Shakeel Moonis(2014), "Comparative Study Of  Unorganised and Organised Retail: The Case Of Indian Grocery Market at NCR” International Journal of Research In Commerce, Economics and Management. Volume No. 4 (2014), Issue No. 10 (October), pp78-84.

Conference

  1. 2020.   Best Paper Award.     Mehra Shashank(2020), Agarwal Sumedha, "Women Empowerment through Community Based tourism in Munsiyari, Uttrakhand”, presented in 5th International conference(INCONSYM), organised by Symbiosis Centre of Management Studies, Noida, Feb 21-22,2020.
  2. Mehra Shashank, Agarwal Sumedha(2020), " Challenges of Community Based Tourism-an Analysis” presented in JTACON-2020, organised by Jamia Teachers Association(JTA), Jamia Milia Islamia, New Delhi, Feb 16-18,2020.
  3. 2019    Mehra, Shashank, Rafique Nauma(2019), "Identification and Measurement of Offline and Online Channel choice criteria of the consumers in National Capital Region of Delhi in India” presented in 16th Annual World Congress of the Academy for Global Business Advancement on the theme "Business and entrepreneurship development in a globalsized and digitalized era”, at IIT-Delhi, July 2-4, 2019.  
  4. Mehra Shashank ,Agarwal, Sumedha, (2019), "Socio-Economic contributions of homestays: a case of Tirthan Valley in Himachal Pradesh (India)”  IV International Scientific Conference "Tourism In Function Of Development Of The Republic Of Serbia – Tourism as a Generator of Employment", Organised by Vrnjačka Banja, Serbia, from 30th May to 1st of June 2019.
  1. 2019 Best Paper Award     -Mehra Shashank, Khan Sanober(2019), "Implications of Merger & Acquisition on HR Strategies of the acquiring Indian firms: A Structure Equation Modelling approach”. Conference on "Emerging trends in management practices-2019” organised by Rukmini Devi Institute of advanced studies. April 11-12,2019.
  1. Singhal RK, Singh Lata, Mehra Shashank,  "Role of seamless leadership: in a contemporary higher education era” paper presented 2nd National Conference on Excellence in Higher Education Conference 28th to 30th June 2012, IIT-Delhi.
  2. Measuring SERVQUAL Model in Indian Food Chain Industry”, Paper presented in Conference "Achieving Business Excellence In a Turbulent Global Economy” organized by Mangalmay Institutions.(April 13, 2012)

Invited as Speaker/Conference Chair/ Expert:

  1. I've been invited by MIT University, Pune, ABES College, RKGIT College and Many other Universities and Colleges as "resource person" for FDP on "Effective Research Skills Development".
  2. Resource person on "Outcome Based Education” in School of Medical Sciences, School of Dental Sciences, School of Engineering, School of Management, School Creative Arts and Media Studies etc.
  3. Speaker for the FDP programme on "Research Methodology and Research Paper writing” at Department of Business Administration, ABES on June 18, 2016.

MDPs Conducted

  • MDP session at NIESBUD on "Innovation for Small Business Growth”, on 14th  March 2017.
  • MDP session at NIESBUD on "Process and Quality Control, Types of Water distribution system” on 21st March 2017. Total 20 Ethiopian Officials
  • MDP session at NIESBUD on "Business opportunities in Agriculture & Allied sector” on  21st February 2017,Total 64 International participants.
  • Speaker for the MDP session at NIESBUD on "Business Opportunities for women in agriculture & allied sector” on 19th January 2017 from 10am to 1 pm. There were 35 international participants.

Some of the Organizations /Institutions where MDP/Training conducted

  • FICCI
  • NIESBUD
  • Heera Group
  • Sharda Energy and Mineral Limited
  • KVIC-Noida
  • Central Bank of India
  • Micro Small Medium Enterprises, Government of India
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