Vishwas Raichur

Assistant Professor

Academic and Professional Qualification

  • Ph.D., Marketing, Shailesh J. Mehta School of Management, Indian Institute of Technology Bombay (Pursuing)
  • MBA, Kousali Institute of Management Studies (KUD), 2011
  • B.E., Mechanical, SDMCET, (VTU), 2007


  • Marketing Management
  • Business Research Methods
  • Customer Relationship Management
  • Digital Marketing

Teaching Experience

Academic Associate, Indian Institute of Management Ahmedabad, July 2014 - Dec 2015

Industry Experience

4 years of experience in manufacturing, business development and sales.

Honors and Awards

  • Nominated as Doctoral Consortium Fellow for the 7th AIM-AMA Sheth Foundation Doctoral Consortium, MICA, Ahmedabad, 2019
  • Teaching Assistantship (TA) Scholarship by MHRD, Government of India (for PhD), 2016 - 2021
  • University Grants Commission National Eligibility Test (NET), June 2012, December 2012 and June 2013

Ph.D. Topic

Consumer-brand engagement in online brand communities

Research Interest 

Customer engagement, consumer-brand relationship, brand communities

Recent Publications

Journal Publication

  • Raichur, V. G., Sharma, D., & Kalro, A. D. (2023). Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study. Information Systems and e-Business Management. 10.1007/s10257-023-00630-6 [ABDC indexed-'B']

Conference Proceedings

  • Raichur, V. G., Sharma, D., & Kalro, A. D. (2022). The role of online brand communities in customer engagement: insights from consumers and brand managers. Shaping the Future of Management Education for Sustainable Emerging Economies Conference in collaboration with Arizona State University, USA, 20-22 November, 2022, IIT Roorkee.
  • Raichur, V. G., Sharma, D., & Kalro, A. D. (2019). An exploratory study of customer engagement in Facebook-based online brand communities. Strategic Marketing Initiatives in Emerging Markets Conference in collaboration with NASMEI, 15-16 March, 2019, Jammu.
  • Raichur, V. G., Sharma, D., & Kalro, A. D. (2016). Application of Consumer Neuroscience to Advertising Research: Current Understanding and Future Opportunities. 10th Great Lakes NASMEI International Marketing Conference, 23-24 December, 2016, Chennai.
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